Pay per click (PPC) is a paid advertising strategy that can help your hospital or clinic generate more leads. It helps you reach your target market by placing ads in search engines like Google and Bing.
Though organic digital marketing efforts can help establish a long-term brand identity, sales revenue may take months to begin. PPC is the quickest way to generate leads and accommodate patients online. Here are some ideas for using PPC to attract new patients.
Show Your Ads on Google
Google lets you to bid for keywords and show your brand in the top search result. If you are just starting your website and want timmediate patient inquiries through PPC, you will need to bid higher for keywords to beat those who have established high website ranks.
While you’re doing your PPC came, continue with your search engine optimization (SEO). As you gain a higher website rank, you will spend less on your medical PPC ads, according to Digital Authority Partners.
To improve your sites, create well-researched content, and providing exceptional customer support.
Meanwhlie, to generate quality leads, refine your Google ad campaign’s demographic profile. For example, if you house patients near a hospital, target local women of childbearing age.
Choose keywords with a high click-through rates but are not too expensive. Go for those that will bring traffic to your hospital or clinic. If you have more money, bid on expensive keywords.
Maximize YouTube’s Ad Campaign Potential
Google owns YouTube. If you have video materials for clinic promotion, you can also use YouTube’s PPC to drive more inquiries and boost your lead generation campaign. YouTube can provide a separate ad promotion for your website or brand aside from your Google PPC.
YouTube leverages your video material. Still, you must join the bidding process and specify your target audience to attract suitable patients or clients for your advertisement.
You should also build and optimize your YouTube account, so it goes along with your Google PPC and SEO campaigns. Be consistent with your messages across the platform to establish your credibility online.
In essence, if your YouTube ad contains a website link, the landing page must have related medical content that helps the user know more about what the ad contains. If a user cannot find more information about the ad’s content, he or she will simply leave the page. You wouldn’t want to waste leads because PPC campaigns cost more.