Nowadays our lives are engulfed with advertisements from gigantic billboards on the streets to our TVs to pop-ups online. That saturation can make useful information hard to find. Because of this chaotic promotion method, many people stumble upon impractical data instead of helpful information, especially when it comes to their health.
Most of the time, the explanation behind this inconvenience is related to the algorithms that filter the information online. Considering that Medicare is an essential part of someone’s life after reaching 65, reliable and valid information must reach them.
Four Ways to Market to Medicare Patients
According to recent statistics, 42% of Medicare patients have already chosen a Medicare Plan. However, many people still haven’t learned about the benefits of the Medicare Advantage plan. To make Medicare patients’ lives easier, you need a good marketing strategy to reach them. Here are some suggestions for how Medicare Advantage Plans should be marketed to be more visible:
1. Use Social Media
Many seniors are pretty in touch with technology, most of them having smartphones. They adopted technology and social media (mainly Facebook) because they can keep in touch with their loved ones. Some confessed that they enjoy reading posts online and learning new things. Taking this into account, platforms such as Facebook, Twitter, or other social media platforms are a fitting place to advertise a Medicare Plan in a friendly and subtle way. Another method of promoting a Medicare Advantage program online is through pay-per-click ads, which makes the ads more prominent and gives them higher visibility.
2. Call a Professional
When in doubt, always reach for a professional. Since marketing can be quite a challenging strategic undertaking, it is a good idea to leave the work to experienced professionals. Many marketing agencies have already developed strategies for promoting Medicare Advantage plans as explained in detail on this website. A viable marketing method is reaching seniors through optimization of your website by using keywords related to Medicare, such as “Medicare Supplements” or “insurance carriers.” Thus, when they search for anything related to medicare, the chances are high that your site will be among the first to show up on the search engine results page.
3. Approach them through mail and e-mail
Sometimes people aren’t aware of their opportunities, so the most efficient method of informing them is through email. In order to put this idea into practice, the first thing you’ll need is an authorized list of people who are about to reach the age of 65, then think about a way to make the informational text more appealing and useful. For example, there can be a brief comparison between original and advantage Medicare on the front page. If the process seems a bit too complicated, you can get help from a marketing agency.
4. Video Advertising
Written information, even if it is detailed, takes time to read and some people do not have the patience or time to do so. A better alternative for most people is an informational video. YouTube Ads are present in almost every video you click, and since the first 5 seconds are unskippable, they are more than enough to catch the attention of your target audience. In order for this strategy to work, you should hire a professional agency that has experience in the field.