Jan 12
2022
How To Market to Medicare Patients
Nowadays our lives are engulfed with advertisements from gigantic billboards on the streets to our TVs to pop-ups online. That saturation can make useful information hard to find. Because of this chaotic promotion method, many people stumble upon impractical data instead of helpful information, especially when it comes to their health.
Most of the time, the explanation behind this inconvenience is related to the algorithms that filter the information online. Considering that Medicare is an essential part of someone’s life after reaching 65, reliable and valid information must reach them.
Four Ways to Market to Medicare Patients
According to recent statistics, 42% of Medicare patients have already chosen a Medicare Plan. However, many people still haven’t learned about the benefits of the Medicare Advantage plan. To make Medicare patients’ lives easier, you need a good marketing strategy to reach them. Here are some suggestions for how Medicare Advantage Plans should be marketed to be more visible:
1. Use Social Media
Many seniors are pretty in touch with technology, most of them having smartphones. They adopted technology and social media (mainly Facebook) because they can keep in touch with their loved ones. Some confessed that they enjoy reading posts online and learning new things. Taking this into account, platforms such as Facebook, Twitter, or other social media platforms are a fitting place to advertise a Medicare Plan in a friendly and subtle way. Another method of promoting a Medicare Advantage program online is through pay-per-click ads, which makes the ads more prominent and gives them higher visibility.