LinkedIn is a real asset for health professionals, especially in the post-COVID-19 period. It is an excellent commercial lever for companies, particularly those in the health sector. You should create the perfect LinkedIn profile to stand out.
If you don’t know how to go about this, there are different companies specializing in writing linkedin profiles that you can hire and have yours perfectly crafted. To craft the perfect profile, it is more beneficial to know each LinkedIn tip and how to use this social network correctly. So let’s take a look at some specifics together.
Is LinkedIn still an essential network for healthcare professionals?
This professional social network is still essential for healthcare players and their marketing strategies. First, the professional page on LinkedIn now serves as a showcase for companies. Users should find all the most important information there.
LinkedIn also allows marketers to effectively promote content where professional exchanges are encouraged. For health professionals and industrialists, it is interesting to share articles concerning the medical field and to target professionals in this sector.
LinkedIn tip to improve your professional page
Optimizing your professional page to showcase your business has become a necessity. This must be just as neat as the website because aesthetics and clarity are vital points. Nowadays, your LinkedIn account can be a guarantee of your image. It must be attractive while remaining professional. However, do not forget to respect the ethics of health professionals because this sector has many standards and regulations.
LinkedIn tip: for the practical side, we have listed a few points to take into account to optimize your company page:
Whether you work as a physician or epidemiologist, finding work within the healthcare sector can be difficult, especially when so many talented individuals are searching for work at the same time. Therefore, it is important that you make use of all available resources in order to put your best foot forward when applying for a new position.
After all, you have to demonstrate to the potential employer that you are the best choice for the job, and may be facing tough competition from other prospective candidates.
With that in mind, here are three things you should always remember when applying for a job!
Photo by João Ferrão on Unsplash
1: First Impressions = Resume
Your resume serves as your employer’s first introduction to you. Therefore, it is essential that you make a good impression. Too often, resumes are disregarded due to a simple lack of professionalism and care (i.e. poor spelling and grammar), so ensure your CV is clean, presentable, and free of any errors.
You should also ensure that your CV is focused – don’t provide any surplus information that is not relevant to your chosen job, or does not demonstrate necessary transferable skills. Remember, you only have a short amount of time to capture their interest, so keep the information brief, but enticing.
Thankfully, there are plenty of resources available online that guide you through the process of writing an effective physician CV or resume.
2: Search for your dream job, it won’t find you.
Sometimes, a job offer will fall into your lap unexpectedly. However, most of the time, especially when searching for your dream job, you will have to put the hard work in yourself – sending of application after application in the hope that you catch someone’s attention.
However, there are plenty of resources, such as PracticeMatch that can help make the process a little easier. Practice Match helps healthcare companies find help by providing them with the appropriate tools they need to source, recruit, and retain healthcare practitioners within their company. If you’re looking for work, you can list your resume on their platform and wait for potential employers to contact you. In the last month, they’ve secured 368,881 candidate matches.