LinkedIn is a real asset for health professionals, especially in the post-COVID-19 period. It is an excellent commercial lever for companies, particularly those in the health sector. You should create the perfect LinkedIn profile to stand out.
If you don’t know how to go about this, there are different companies specializing in writing linkedin profiles that you can hire and have yours perfectly crafted. To craft the perfect profile, it is more beneficial to know each LinkedIn tip and how to use this social network correctly. So let’s take a look at some specifics together.
Is LinkedIn still an essential network for healthcare professionals?
This professional social network is still essential for healthcare players and their marketing strategies. First, the professional page on LinkedIn now serves as a showcase for companies. Users should find all the most important information there.
LinkedIn also allows marketers to effectively promote content where professional exchanges are encouraged. For health professionals and industrialists, it is interesting to share articles concerning the medical field and to target professionals in this sector.
LinkedIn tip to improve your professional page
Optimizing your professional page to showcase your business has become a necessity. This must be just as neat as the website because aesthetics and clarity are vital points. Nowadays, your LinkedIn account can be a guarantee of your image. It must be attractive while remaining professional. However, do not forget to respect the ethics of health professionals because this sector has many standards and regulations.
LinkedIn tip: for the practical side, we have listed a few points to take into account to optimize your company page:
- Pay attention to aesthetics: use photos or illustrations that put your business in front of you
- For your summary: structure your text to promote readability (avoid texts that are too heavy)
- Optimize SEO: determine a list of relevant keywords to add in relation to your sector and which will be highly sought after, and insert them in your profile.
- Recommendations: if you can get any, then don’t hesitate! This will always be beneficial for the image of your company with Internet users.
What behavior to have on this social network? Acquire new contacts
When they arrive on LinkedIn, users generally build their network by looking for their acquaintances in real life. This is done by sending invitations directly to the profiles of the users you want to add.
Companies must act in the same way. It is also recommended to send a personalized message to other users to increase the chances of establishing contact. This is a thing to do, especially if you do not yet know the person with whom you want to be put in touch.
Thereafter, do not miss an opportunity to enrich your contact list. For example, after a trade show or medical conference meeting, be reactive by adding your new contacts quickly after the meeting. Do not hesitate to encourage your employees to update and enrich their LinkedIn profiles. Your business page can also act as a user’s first point of contact with your business.
Improve your visibility
As on other social networks, do not hesitate to use hashtags. Choose those most followed by your community as well as the most engaging. However, be careful not to abuse them and insert them either in your publication or at the end. To make it stand out, you can include some emojis, but sparingly. Attention, it is necessary to respect the framework of health where the communication must remain rather sober. Emojis are just a visual way to grab attention easily.
It is also necessary to privilege the statutes published in the morning. Generally, they will generate stronger engagement with your community, which consults this network throughout the day. Don’t forget to add visual content such as photos, charts, or infographics.