Consumers Worldwide Will Allow Access to Personal Data for Clear Benefits, Says Infosys Study

According the results of a recent survey by Infosys, consumers worldwide overwhelmingly will share personal information to get better service from their doctor; however, they are very discerning about how they share.

For example, Americans, Europeans and Australians feel comfortable sharing data with doctors (90 percent), banks (76 percent) and retailers (70 percent); however, the research shows contrasting nuances.

Consumers won’t readily share personal medical history with doctors. The study shows consumers understand the benefits of sharing data but remain cautious of data mining (especially in Europe): 39 percent globally describe data mining as invasive while also saying it is helpful (35 percent), convenient (32 percent) and time saving (33 percent).

Consumers in the United States are less concerned about the invasive issue (30 percent) than in the other countries surveyed, while German consumers are less willing to share personal data than in other countries. The global research polled 5,000 digitally savvy consumers in five countries about how they trade personal data in the retail, banking, and healthcare sectors. The study shows the key challenge facing business is to navigate the complex behaviors consumers display when sharing their personal data.

Key global findings (even the retail and banking feedback provide perspective about healthcare consumers):
Retail

Banking

Healthcare

Stephen Pratt, managing partner, Worldwide Consulting and Systems Integration and Executive Council Member at Infosys said, “This study is a wake-up call to companies about the enormous untapped opportunity to gain greater access to data by clearly communicating ‘what’s in it for me’ to the customer.

“Our research shows that people will certainly share though they’re very savvy about how they give up their personal information. Companies need to crack the code in mining data effectively to gain consumer trust and clearly articulate the benefit to their customers,” he added.

 

Engaging the digital consumer – research methodology

This comprehensive global research project studied consumer sentiment on big data issues in the retail, financial services, and healthcare industries in the United States, United Kingdom, France, Germany and Australia.

The study polled 1,000 consumers in each country via an online survey for a total global sample of 5,000 adults between the ages of 18 and 69. To qualify for the survey, respondents had to be active Internet users and indicate that they have made an online purchase during the previous six weeks. The majority of respondents also had to indicate they owned a smartphone or tablet computer.

Visit www.infosys.com/digital-consumer-study for complete survey results.

 Additional Resources

Engaging the Digital Consumer – United States findings

Innovation will carry the future of healthcare, and data analytics is fast becoming an integral part of the transformation strategy that will help the industry reach its number one goal: zero defects.

 

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