Nov 19
2014
Health IT Startup: Optimized Care Network
The Optimized Care Network (OCN) is a provider of digital healthcare that merges high tech with high touch. OCN’s technology enables medical providers to digitally connect with patients in a life-like manner that is changing the delivery of medicine via non-traditional sites of care. Their highly equipped digital exam room, which includes a specially trained, registered nurse, is the 21st century model for digital healthcare with a personal touch.
Elevator Pitch
OCN’s digitally personalized technology makes it easier than ever for patients to connect with the most qualified medical expert anywhere in the world.
Founder’s story
Brian Slusser is the CEO of Optimized Care Network. He brings decades of healthcare industry experience and successful entrepreneurship into this new venture.
Imagine every world-class specialist available in one office. That’s what Slusser did when he began formulating the concept of OCN. He realized he could assemble a digital healthcare platform that focused on delivering convenient and affordable patient care without geographic boundaries. No longer does a patient have to drive for hours or wait weeks for an appointment with a specialist. They simply make an appointment online and go to their local CareSpace.
Marketing/promotion strategy
OCN actively engages in healthcare discussions with other thought-leaders and innovators in the industry. For instance, OCN recently participated in TEDMED’s the Hive in Washington, D.C. and Slusser served on a featured panel at athenahealth’s More Disruption Please Conference. Opportunities like this give OCN the chance to share our CareSpace services with other forward-thinking entrepreneurs and companies who are also focused on improving the state of health care. We employ brand journalism and social media tactics to help expand our reach to providers and patients. Participation in community events that bring together providers and potential patients is also part of the strategy. Open houses will be held to allow patients to see the CareSpace for themselves before a medical need arises. This will provide a level of familiarity and comfort when they do need to see an OCN provider.