Health IT Startup: Optimized Care Network

Brian Slusser, CEO, Optimized Care Network
Brian Slusser, CEO, Optimized Care Network

The Optimized Care Network (OCN) is a provider of digital healthcare that merges high tech with high touch. OCN’s technology enables medical providers to digitally connect with patients in a life-like manner that is changing the delivery of medicine via non-traditional sites of care. Their highly equipped digital exam room, which includes a specially trained, registered nurse, is the 21st century model for digital healthcare with a personal touch.

Elevator Pitch

OCN’s digitally personalized technology makes it easier than ever for patients to connect with the most qualified medical expert anywhere in the world.

Founder’s story

Brian Slusser is the CEO of Optimized Care Network. He brings decades of healthcare industry experience and successful entrepreneurship into this new venture.

Imagine every world-class specialist available in one office. That’s what Slusser did when he began formulating the concept of OCN. He realized he could assemble a digital healthcare platform that focused on delivering convenient and affordable patient care without geographic boundaries. No longer does a patient have to drive for hours or wait weeks for an appointment with a specialist. They simply make an appointment online and go to their local CareSpace.

Marketing/promotion strategy

OCN actively engages in healthcare discussions with other thought-leaders and innovators in the industry. For instance, OCN recently participated in TEDMED’s the Hive in Washington, D.C. and Slusser served on a featured panel at athenahealth’s More Disruption Please Conference. Opportunities like this give OCN the chance to share our CareSpace services with other forward-thinking entrepreneurs and companies who are also focused on improving the state of health care. We employ brand journalism and social media tactics to help expand our reach to providers and patients. Participation in community events that bring together providers and potential patients is also part of the strategy. Open houses will be held to allow patients to see the CareSpace for themselves before a medical need arises. This will provide a level of familiarity and comfort when they do need to see an OCN provider.

Market Opportunity

OCN technology personalizes digital healthcare in a way that’s never been done before, making it possible for patients to make direct eye contact with their doctors and receive treatment in real-time, even when the doctor is miles away. Unlike other forms of virtual care, a registered nurse staffs each CareSpace, which is equipped with the most up-to-date medical equipment that allows physicians to care for patients as if they were in the same room. The nurse facilitates the hands-on examination and ensures a personalized experience for each patient. Plus, with the nurse handling all documentation and paperwork, physicians can fully engage with the patient.

This process is not only convenient for patients, but it also allows doctors to deliver quality care in a more efficient way.

How your company differentiates itself from the competitors

The Optimized Care Network is transforming historically local healthcare into a boundary less opportunity to bring needed clinical services to underserved locations by getting the health care industry to move beyond reliance on brick and mortar doctors offices. OCN is also the gold standard in digital healthcare offering services that are more sophisticated than telemedicine models. During appointments, a life-like, three-dimensional image of the doctor appears in the exam room and can be viewed by the patient via a two-way video system that provides 3-D images at both sites. Doctors work with a registered nurse who uses digital medical tools that can be viewed in real time by the doctor. With the nurse’s help, the doctor can manipulate the medical devices to make clinical decisions. The digital experience includes a proprietary communications system that allows doctor and patient eye-to-eye contact — a feature that traditional digital medical technology does not provide.

Business model

OCN or a CareSpace sponsor will make the investment and provide ongoing support for the sites of care in the community. We partner with healthcare organizations to offer solutions for them and their patients.

Current needs

More partnerships with doctors and medical systems that can benefit from the OCN solution are being pursued. Improvement of the communications between our facilities and providers as technology evolves and changes is an ongoing need.


February 2012

Number of full-time employees



Columbus, Ohio

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