Tag: Joshua Titus

Why Mobile Wayfinding Is a Must Have For Patient Engagement

Joshua Titus

By Joshua Titus, CEO and founder, Gozio Health.

The role of mobile wayfinding solutions for hospital systems has quickly evolved from a novel service offered to an essential component of a patient-centric approach. The catalyst has been the growing importance of patient experience to meet both care and competitive standards. A wayfinding platform not only improves patient’s easy access to care, but also provides the experience that patients have come to expect from their healthcare system.

A modern wayfinding platform does more than fulfill its fundamental mission of helping patients find their way around facilities. It is a valuable channel for health systems to engage their patients before, during and after each encounter. All the services a provider offers can be embedded in their wayfinding platform providing opportunities to engage patients and build new avenues for business development.

Health systems have recognized this, and are making extensible mobile wayfinding platforms an important element of their efforts to improve patient experience. An extensible wayfinding platform aligns health care providers with the best aspects of consumerism, serving patients when and how they want to be served, using their smartphones.

Wayfinding Contributes to Positive Patient Experience

Digital, experiential wayfinding not only puts patients and visitors on the best path to their destination, but also gives the healthcare organization an important pathway to keep patients in their system for follow up care.

Patients typically need help finding the right area within a hospital and prefer a self-service navigation using their own smartphone instead of having to ask for directions. A wayfinding platform provides a hand holding experience for patients initial visit and extends to any subsequent visits.

Wayfinding Improves Continuity of Care

Apps that go beyond basic navigation and support physician lookup, messaging and other functions help develop ongoing, rather than episodic, interaction between the patient and provider and improve continuity of care.

Patients can receive an appointment reminder message, guidance to the closest parking followed by step-by-step directions in real time to their destination indoors. When they are seeking follow up care, they can make an appointment, view wait-times access their medical records, pay their bill and much more.

Wayfinding to Navigate the Health Journey

Today, navigation provides the opening to a platform the provider can use to offer different services to the user and to interact at different points in the care journey. Gartner notes this evolution in its recent report that, “Wayfinding has evolved to encompass an ecosystem of technologies that combine in a way that assists a patient to conveniently locate and navigate the health care provider facility and space. Experiential wayfinding helps patients navigate an episode of care or navigate their health journey. Wayfinding of all forms is becoming a requirement as the complexity of care delivery continues in increase.”

It is hard to achieve a top-level patient experience when an encounter begins with the patient becoming lost, delayed and anxious. Those problems are preventable by offering mobile wayfinding, the value of which will continue to rise in tandem with the growing importance of patient experience.

Modern wayfinding produces a positive experience that serves as a platform for continued communication, giving providers the flexibility to create strategies, and easy access to care that supports their patient engagement goals. Wayfinding solutions therefore need to support those capabilities to help providers support their patients with excellent experiences throughout the continuum of care.

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Tallahassee Memorial HealthCare Implementing Gozio Health Wayfinding Platform

Image result for gozio health logoTallahassee Memorial HealthCare (TMH) has selected Atlanta-based Gozio Health to develop a mobile wayfinding platform for patients and visitors. The experiential wayfinding app will provide users with interactive maps and step-by-step navigation to doctor’s offices, cafeterias, pharmacies, nearby restrooms, parking decks and other points of interest within the TMH health system.

“Serving a 17-county region in north Florida and southern Georgia, TMH chose mobile wayfinding to improve the overall patient experience of our extensive network and guide patients directly to their point of care,” said Stephanie Derzypolski, vice president and chief communications officer at Tallahassee Memorial HealthCare.

TMH patients will have physician directories at their fingertips and the ability to customize their app by creating favorites. TMH plans to expand app features such as appointment scheduling, emergency department and urgent care wait times, and access to medical records, to help with all their medical care needs.

Joshua Titus
Joshua Titus

“As we continue to expand Gozio’s services to hospitals across the country, we are pleased to partner with Tallahassee Memorial HealthCare, the first healthcare system in North Florida to adopt experiential mobile wayfinding,” remarked Joshua Titus, CEO and founder Gozio Health. “Gozio’s partnership with TMH will assist them with providing patient and family-centered, quality healthcare to the communities that they serve.”

TMH’s wayfinding platform will provide turn-by-turn directions from home to the closest parking spot and on to patients’ point of care and include Tallahassee Memorial Hospital, Tallahassee Memorial Hospital’s Women’s Pavilion, three off-site clinic/urgent care offices, and three parking decks.

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