Running a medical practice comes with a wide range of responsibilities. From patient record management to abiding by regulatory medical guidelines, you have a long list of priorities to tend to. One of these priorities is marketing for your medical practice. This is an essential step in promoting the positive image of your clinic, fostering patient loyalty, and attracting new patients.
When it comes to marketing your medical practice, there is perhaps no ingredient more important than the website you create. Your business’ website is often the first point of contact patients (both current and potential) have for your practice. With that in mind, you want to do everything in your power to make sure it provides an excellent first impression.
- Choose an Intuitive Web Template
No matter which web builder you choose – whether it’s Wix, WordPress, Squarespace, or another – you’ll have a selection of templates to choose from. Be sure to take your time and think carefully about your choice in this step. Put yourself in your clients’ shoes and ask yourself what you would look for on a medical practice website.
Odds are, you would want it to be easy to find the contact information of the clinic. You would also want a seamless and convenient appointment booking experience (which would be facilitated by a booking call-to-action button on the homepage). Intuition and navigation capacity should be at the forefront of your decision-making process, as these will help boost the user experience (UX).
Don’t know where to start looking for template inspiration? Have a look at the Shesquantes Odio template. This aesthetic layout gives you an idea of how to structure your own site so it is both pleasing to the eye and easy to navigate.