Running a medical practice comes with a wide range of responsibilities. From patient record management to abiding by regulatory medical guidelines, you have a long list of priorities to tend to. One of these priorities is marketing for your medical practice. This is an essential step in promoting the positive image of your clinic, fostering patient loyalty, and attracting new patients.
When it comes to marketing your medical practice, there is perhaps no ingredient more important than the website you create. Your business’ website is often the first point of contact patients (both current and potential) have for your practice. With that in mind, you want to do everything in your power to make sure it provides an excellent first impression.
- Choose an Intuitive Web Template
No matter which web builder you choose – whether it’s Wix, WordPress, Squarespace, or another – you’ll have a selection of templates to choose from. Be sure to take your time and think carefully about your choice in this step. Put yourself in your clients’ shoes and ask yourself what you would look for on a medical practice website.
Odds are, you would want it to be easy to find the contact information of the clinic. You would also want a seamless and convenient appointment booking experience (which would be facilitated by a booking call-to-action button on the homepage). Intuition and navigation capacity should be at the forefront of your decision-making process, as these will help boost the user experience (UX).
Don’t know where to start looking for template inspiration? Have a look at the Shesquantes Odio template. This aesthetic layout gives you an idea of how to structure your own site so it is both pleasing to the eye and easy to navigate.
- Don’t Underestimate the Importance of Visuals
Visuals can transform a webpage, taking it from simply effective to genuinely engaging. Attract your clients’ eyes by using eye-catching images and video content. Whenever you can, try to use original content rather than stock photos or videos. Doing so ensures that the content on your site is authentic and unique to your practice. You should also be strategic in where you place these images and how many you use. For example, you should avoid including too many photos because this could overwhelm the user and distract them from the intent of their site visit.
- Make Sure It’s Mobile-Friendly
According to Quora Creative, 80% of Internet users used a mobile device (e.g. a smartphone) to conduct an online search in 2019. What does this tell us? That your patients are embracing the power of mobile online technology. If you want to reach them, you need to do the exact same thing.
When creating your medical practice website, ensure that its layout is mobile-friendly. If it isn’t, your existing and potential new patients will have a lower quality experience on your website. This could prompt them to spend less time on your site or possibly seek a different healthcare provider altogether.
Creating a website for your medical practice is an absolute must when it comes to effectively marketing it. By following these three tips in the development of your website, you’ll ensure it serves its purpose in promoting and growing your practice.