By Adam Steinberg, EVP client experience, Experity.
The popularity of urgent care has grown continuously over the past several decades, but in just the last few years, the U.S. market has exploded as more and more patients look for nonemergent care options that are more affordable, accessible and convenient.
For many patients, urgent care offers more flexible hours than traditional physician offices and provides care that is both faster and less costly than a visit to the emergency room. The benefits of urgent care were further accentuated by the COVID-19 pandemic, as clinics across the country swiftly adapted to meet the evolving needs of patients and proved that healthcare can be high-velocity, high-quality and accessible to the masses.
Urgent care clinics served a crucial role in providing accessible testing and vaccination for the COVID-19 virus. As a result of urgent care’s impressive response to this demand, its status in the broader healthcare continuum has elevated it to the care site of choice for millions of patients, leading to a significant rise in daily patient visit volumes and expanded expectations for clinics nationwide.
While patient demand and visit volumes continue increasing for U.S. urgent cares, as do staffing shortages. Keeping clinics fully staffed and ensuring staff satisfaction is a top priority for clinic leaders and owners to continue meeting growing patient demand. To better understand the industry’s most pressing growth and retention challenges, and to provide urgent care leaders with actionable insights to support staff satisfaction at their own practices, urgent care leaders across the country were surveyed in the spring of 2022 to reveal beneficial strategies to boost success in these areas and fundamental changes necessary for urgent care clinics to retain and attract talent.
Keeping Staff Satisfied by Meeting Their Top Needs
As demands on clinic staff increase, meeting and prioritizing employee needs is essential for retention. According to the responses from urgent care leaders surveyed about key initiatives they’ve implemented at their own clinics to keep staff happy on the job, the top two initiatives for increasing job satisfaction and retention were offering flexible scheduling and financial incentives.
Clinicians, radiologists, and front desk staff are some of the most difficult positions to fill at clinics right now, all of which are essential to a clinic’s day-to-day operations. Providing the desired incentives for clinic staff will help retain the current workforce and entice new talent to join the team – helping to maintain a fully staffed clinic that delivers on the promise to provide quality, accessible, on-demand care.