Electronic Health Reporter

In this series, we are featuring some of the thousands of vendors who will be participating in the HIMSS15 conference and trade show. Through it, we hope to offer readers a closer look at some of the solution providers who will either be in attendance – with a booth showcasing and displaying key products and offerings – or that will have a presence of some kind at the show – key executives in attendance or presenting, for example.

Hopefully this series will give you a bit more useful information about the companies that help make this event, and the industry as a whole, so exciting.

Elevator Pitch

TigerText is a secure messaging app for the enterprise. It keeps communications safe and improves workflow by providing end-to-end encryption and ephemerality via its real-time messaging platform.

About Statement

TigerText provides secure, real-time messaging for the enterprise, empowering organizations to work more securely. TigerText’s encrypted messaging platform, which keeps communications safe, improves workflows and complies with regulations in industries like healthcare, finance and government, was developed to address the security needs, BYOD policies and message restrictions in the enterprise. More than 5,000 facilities and four of the top five largest for-profit health systems in the nation rely on TigerText to comply with HIPAA and replace unsecured SMS text messaging that leaves protected health and other confidential information at risk. TigerText was launched in 2010 and is based in Santa Monica.

Founder’s Story

Brad Brooks is the CEO of TigerText, the leader in secure mobile messaging for the enterprise, and the co-founder of Whisper, an anonymous social app that lets people share confessions and secrets that garners more than 3 billion page-views per month. Brad invented the notion of ephemeral messaging on mobile devices (for which he has a patent pending) and was a pioneer in the field of “anonymous social,” which is quickly becoming a major counter-movement on the web against Facebook’s identity-based social network.

Before launching TigerText and Whisper, Brooks served as president for six years at DIC Entertainment, a children’s-branded media company that produced, distributed and licensed content globally. With the backing of Bain Capital, Brooks acquired DIC from the Walt Disney Company in 2000, where he helped grow the company from less than $10 million of revenues to over $80 million. In 2005, he took the company public on the London Stock Exchange at a $200 million valuation. Prior to DIC, he worked for investment banking corporation Donaldson, Lufkin and Jenrette.

Market Opportunity

In addition to large enterprises, TigerText is ideal for hospitals, physicians and clinicians within the healthcare industry because it offers HIPAA-compliant communications.

Services and Products Offered

TigerText offers a secure messaging app that’s available across mobile and desktop. It empowers organizations to work more securely and enables them to control of the lifespan of messages. In addition, TigerText offers back-end analytics capabilities to give companies better insight into the communication trends that are happening within their organization.

Problems Solved

TigerText has proven to improve productivity and increase collaboration within organizations. For healthcare specifically:

• TigerText allows physicians to make faster admission determinations and decrease patient wait times in the emergency department by 50 percent.
• Hospitalists that use TigerText can quickly request consults with physician specialists, receive important PHI from nurses and case managers, and efficiently manage patient discharges.
• TigerText allows oncologists to receive important lab results when rotating between outpatient clinics and inpatient units. In some cases, TigerText has helped group practices answer patient concerns in 60 seconds or less.
• TigerText allows lab clinicians to escalate critical lab values to physicians and confirm that the message was “Read.”

Value Proposition

With regard to healthcare, TigerText enables physicians to communicate securely and empowers administrators to manage users and texting policies without slowing workflows. Additionally, its new platform, TigerConnect, is easy-to-use and easy-to-integrate with third-party technologies.

Key Messages:

• TigerText provides secure, real-time messaging for the enterprise.
• TigerText complies with strict regulations in industries such as healthcare, financial services and government.
• TigerText’s encrypted messaging platform keeps communications safe and improves workflow.
• TigerText is an ephemeral messaging app, enabling users to control the lifespan of messages.

Booth number

7418

Key Executives at Conference:

• 

  Brad Brooks, CEO

• Itamar Kandel, chief strategy officer
• Marc Ladin, chief marketing officer
• Andrew Brooks, chief medical officer
• Justin Nelson, chief sales officer
• Mike Vitale, vice president of channel sales

Clients Served:

Healthcare:

• Adventist Health
• Boston Children’s Hospital
• Universal Health Services
• The University of Kentucky HealthCare
• Scottsdale Healthcare
• Baptist Health
• Hartford Hospital
• Danbury Hospital
• Eagle Hospital Physicians
• Seton Healthcare Family
• Providence Hospital

Selling proposition

With regard to healthcare, TigerText enables physicians to communicate securely and empowers administrators to manage users and texting policies without slowing workflows. Additionally, its new platform, TigerConnect, is easy-to-use and easy-to-integrate with third-party technologies.

When Founded

2010

Number of full-time employees

120

Headquarters

Santa Monica

Booth Bait (swag) offered

T-shirts, sunglasses and pens

Number of previous HIMSS Conference Appearances

TigerText has attended HIMSS since 2011

Specific Reason for Attendance:

TigerText is attending HIMSS to continue building stronger relationships with its customers in the healthcare industry. The conference will give TigerText additional insight into new technologies, policies and trends currently affecting hospitals, physicians and clinicians so that TigerText can increase its understanding of its customers’ needs and better serve them.

Industry Outlook (What’s the most important, trend, topic or challenge the organization faces?)

Text messaging is becoming a more prevalent form of communication in the workplace because it’s fast, easy to use and results in higher productivity. In fact, a recent study conducted by TigerText found that texting is now the second most used communication tool in the workplace. The problem is that most organizations don’t consider the security risks that come with texting, leaving employees to communicate through unsecure channels like SMS and consumer messaging apps.

In the healthcare industry specifically, text messaging has tremendous value in terms of productivity. However, it’s typically out of the question because most messaging tools don’t comply with HIPAA and HITECH, which have stringent encryption requirements to protect the privacy and security of patient information. So, not only does texting pose a security risk for patients, but it can also cost a hospital millions of dollars in fines.

This is where TigerText comes in. TigerText gives hospitals a HIPAA and HITECH compliant messaging solution so they can stop relying on old PA systems and pagers and empower staff with modern technologies that will enable them to more rapidly address patient needs.