HIT Thought Leadership Highlight: Alex Bratton, Lextech

Alex Bratton
Alex Bratton

Alex Bratton, CEO of Lextech, discusses his company, its vision, why it’s important to healthcare and how the changing landscape of health app is affecting health outcomes and the industry as a whole.

What is Lextech and why does it matter to healthcare?

Lextech is a mobile app development company that evaluates business workflows to identify and build apps that improve processes and make the complex simple. Mobile apps will become increasingly important to the healthcare industry for two reasons: they are instrumental in helping caregivers and insurance companies build direct relationships with patients, and they can help drive healthcare costs down. With the massive changes taking place in healthcare, and the uncertainty that goes with change, it’s crucial for healthcare service providers to create a strong bond with patients by giving them tools and information that make their lives easier.

What do your clients say works wonderfully? What doesn’t work so well? Why?

Lextech is known for its Billion Dollar App (BDA) process, which focuses organizations on developing the right app for the right reason, and to use that app to improve processes. This approach often results in significant cost savings and efficiencies. The opposite of this, which doesn’t work well, is what we call the “obvious app.” An example of an obvious app in healthcare is to squish a desktop-oriented EHR system onto an iPad. This is inadequate because it doesn’t streamline a process and it certainly doesn’t simplify users’ access to information. The better approach is focusing on a portion of the healthcare workflow and driving small portions of the EHR data and functionality through a brand new window–an intuitive app. Important questions need to be asked before developing an app, including: what are we trying to accomplish with this app, how will people use this app, why will they use the app, and what problem does it fix?

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