Tag: use of social media in healthcare

Infographic: Information-driven Healthcare IT

Another interesting infographic, from Dell, that I thought worthy of sharing. It’s comprehensive, as you can see. Essentially, it asks and answers the question of how is healthcare IT changing through and because of its relationship with technology.

Without a doubt, the change we’re seeing, especially in the last 10 years, is monumental. Take a look at some of the figures below. In a nutshell: social media, which truly did not exist a decade ago is changing healthcare, especially consumer engagement with the industry. According to this data, more than 40 percent of patients are affected by the use of social media in the care space and it drives their decision when deciding which facility to give business to. Does this suggest that they want their physicians using social media platforms or to simply have a profile to interact with the office? The data doesn’t say, but it likely implies that they want the ability to be able to communicate through their own channels rather than the more archaic means like the phone and static websites. Patients want the ability to communicate somehow through the use of social and likely want to own more of the relationship with their providers. It is their health after all and they want the process of care to be efficient. This trend will likely only increase.

Another interesting point here is that more than 75 percent of healthcare CIOs believe that their health systems don’t have the infrastructure to support their technological advancement. This is a major issue as these leaders look to make long-term adjustments, keep up with reform and employ systems to drive efficiencies. However, in an ever-changing technological world where advancement never ends, I think this is likely to be an ongoing trend/problem/dissatisfaction. For example, over the last five years so much attention has been given the the use of and functionality of EHRs and how they will improve healthcare as a whole, but many say that the systems are antiquated and simply don’t meet the needs of modern practices and hospitals and more needs to be done to improve them and make them more robust and useful.

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