Healthcare Lacks A Proper Data-Driven Customer And Employee Experience Strategy

HIMSS and Forrester today announced the results from a study that investigates adoption of consumer and employee experience capabilities within healthcare. Respondents were asked about their current strategies for improving both patient and provider experiences, and the perceived value of those programs.

Based on insights from more than 170 U.S. health systems respondents, the study found that strategies used to improve customer and employee experience in other industries are largely underutilized in healthcare. Additionally, the study finds that nine out of 10 health system workers do not believe that providers in their organization are equipped to deliver the best care possible.

Results further reveal that provider experience remains the forgotten leg of the Quadruple Aim – emphasizing that healthcare organizations (HCOs) must not ignore provider burnout within their organizations.

Currently, 60 percent of HCOs lack a formal strategy to accurately measure this. At the same time, more than a third of the health systems surveyed report that they have no strategy in place to measure electronic health record (EHR) satisfaction. According to the study, the most successful HCOs moving forward will be the ones that invest in a patient-centric and outcome-first digital strategy that helps build lasting doctor-patient relationships.

Key findings and recommendations from the study include the following:


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