How To Create A Digital Front Door In Healthcare
By Dessiree Paoli, senior solution manager, Interlace Health.
Even before the pandemic, rural hospitals were closing at record rates. According to a report by the Chartis Center for Rural Health, 19 hospitals in rural America closed in 2019. By 2020, one in four hospitals were at risk of closing — and COVID-19 has only worsened their financial challenges. This is particularly problematic for aging populations and the rural communities that already face barriers to proper healthcare.
As a result, many healthcare organizations are left wondering how they can improve the patient’s journey in healthcare and overcome major obstacles moving forward. They’re handling the drastic increase in telehealth visits, rescheduling clinical trials, promoting digital relationships with doctors, re-evaluating health portfolios, and more.
Given the various challenges healthcare providers and professionals face, what is the best path forward? It starts with establishing a patient-first approach. The industry has to take what it’s learned from an unprecedented 2020 and consider how to reach more patients in 2021 and beyond.
Digital Transformation and the Patient-First Approach
This starts with the role of digital in the changing industry. Advancements and shifts in the digital healthcare experience are likely here to stay. Many of the new tech-based processes brought about by the pandemic (e.g., telehealth, virtual check-ins, new technologies for remote intake) will become standard elements of the digital patient journey.
While industry professionals initially scrambled to adopt these tools, the benefits of digital transformations in healthcare were immediately apparent: convenience, reduced exposure to illness, and increased accessibility. Healthcare organizations became more proactive in reaching their patients, which led to better treatment and quality of care.
But digital transformation is not happening in a vacuum. The push to implement more technology in healthcare processes has also created a push for a more local, results-based approach to healthcare. Decentralized healthcare systems work to improve efficiency and quality of care; they can also enhance communication between a referring provider and the partner organization, ensuring a smooth continuation of care when it’s needed.
The ultimate goal of this push is to open up a “digital front door in healthcare.” This strategic and patient-first approach creates engagement during every interaction with the healthcare system. Why? A well-rounded healthcare strategy doesn’t rely on one component of the patient experience to determine the quality of care — and neither should a digital strategy. Instead, it must take a comprehensive approach that keeps patients engaged and informed.
The marriage between a patient-first approach and a digital front door strategy has the potential to be incredibly powerful. A digital-first, patient-centric approach can propel your organization into the future of healthcare. Here are three suggestions to get you started: