By Bjoern Sjut, co-founder and CEO, Finc3.
It is challenging to ignore mobile smartphones’ influence on our day-to-day lives. Sometimes it’s the first thing you see in the morning and the last at night. The global usage of social media has surged to 4.48 billion users from 2.07 billion in 2015, with each user engaging with an average of 6.6 platforms. While the annual growth rate has declined from 12.5% to 9.2% between 2019 and 2020, the pervasive impact of social media remains substantial.
Regardless of the uncertainty, adopting a mobile-first approach is necessary, as it is a crucial part of the customer experience. It serves as a means for health or other sectors to effectively interact with potential customers. The mobile-first approach in the healthcare sector can help to design and optimize healthcare services, information, and technologies primarily for mobile devices such as smartphones and tablets. This strategy recognizes the increasing reliance on mobile devices and aims to provide consumers with convenient access to healthcare resources, often on the go.
Importance of a Mobile-First Approach in Healthcare Ecommerce
Using a mobile-first approach has several benefits and addresses specific considerations in the healthcare industry. However, here are some mobile-first approaches critical to healthcare e-commerce:
- Mobile UX Optimization for Healthcare Websites
The importance of UX design in the healthcare sector cannot be overemphasized. In recent years, the healthcare industry has experienced a notable transition to digital platforms. Patients now turn to websites for medical insights, appointment scheduling, telehealth services, and interaction with healthcare experts. A well-optimized healthcare website can achieve this primary objective.