Tag: Lineate

Lessons Learned From Telemedicine During COVID-19 and How Organizations Can Scale and Adapt

See the source image

By Elizabeth Gallagher, CRO, Lineate.

According to survey data from the “2020 Cox Consumer Pulse on COVID-19 and Telehealth,” only 28% of consumers reported their primary care doctor offered remote services before coronavirus. But after the pandemic started, that number quickly grew to 68%, and continues to climb. It’s the old quote “necessity is the mother of invention,” where creative efforts come about to solve a pressing need. The pandemic is the “great accelerator” for transformative change, whether it’s ecommerce, remote work, or telehealth services.

The underlying benefits of expanded telehealth are driving its broader acceptance, a trend that will continue past the pandemic:

The Industry Challenges Remain

The first barrier to telehealth was adoption. Would patients embrace remote visits? Would they see the value and results they desired through virtual means? With COVID-19, that barrier has gone by the wayside, as it’s now a necessity, and soon will become a norm.

For healthcare providers, there’s still some roadblocks for widespread telehealth usage. Data security is always a concern, with virtual video calls bringing on fresh worries about HIPAA compliance and information sharing. When a hospital or care center offers a new kind of service, there’s issues about how that fits into the overall IT apparatus. There’s little uniformity in the software structures of these organizations, so there’s a lot of work on the backend that needs to happen to accommodate a new model like telehealth. It’s more involved than launching a Zoom. It requires systems to talk to each other, from EHR platforms to insurance check systems.

Continue Reading