By Heather Fraser, global lead for life sciences and healthcare, IBM Institute for Business Value
According to a recent IBM Institute for Business Value survey of more than 5,000 U.S. adults, just over 36% of respondents have already taken advantage of telemedicine services to seek remote care for less urgent health issues since the beginning of the COVID-19 pandemic.
Of those surveyed, 59% plan to keep using these services into the future, despite the fact that only one-fifth of those surveyed sought virtual care before.
As patients and their providers increasingly recognize the value of engaging virtually, and as we transition into our ‘new normal’, healthcare organizations will need to expand their virtual capabilities to keep up with increased demand for telemedicine while ensuring personalized, seamless delivery of high-quality care. But how?
Increased adoption fuels greater acceleration
Virtual health services and capabilities have been available for quite some time. But in light of a strained and reconfigured healthcare system due to COVID-19 – and with many patients self-isolating – the rate of adoption and use has increased. In years to come, this adoption is likely to gain momentum as demand continues to grow.
Routine face-to-face medical care is now limited for most Americans due to the pandemic, prompting many to take advantage of remote services to access the care they need. And as many parts of the country plan ahead for a world with less in-person interaction, more consumers may choose to forego the process of scheduling an in-person appointment with their provider if they know that it’s possible to receive the same high-quality care through virtual visits.
More than half of those surveyed in IBM’s latest poll indicate they have had a positive experience using telehealthcare services, such as telemedicine, telenursing and telepharmacy, either before or during the current crisis – and that positive experience must be upheld.
To maintain and build on the increased traction of virtual care, providers need to work to ensure that these platforms and services are easy to use for those who are not technologically savvy. It is also critical that they support these services with robust and secure infrastructure so their digital offerings are available and reliable at all times – to the benefit of both patients and doctors.