By Donna Martin, senior vice president, Healthcare Business Development, HGS.
Hospitals and health plans are competing ever more fiercely to gain and retain patient/member relationships. This means changing with the times to bring differentiators that address today’s challenges. In light of COVID-19, for example, hospitals nationwide are deploying bot, AI, IVR, and telemedicine solutions to support the growing need for patient self-guidance.
Tech adoption is fast emerging as a strategy for those in need to access quick, accurate advice and the coronavirus is only accelerating the pace. Before COVID-19 hit California, the all-time daily high for Stanford Children’s Health, as an example, was 35 televisits. But, recently, their clinicians conducted 500 in one day.
As healthcare organizations constantly work to enhance their brand adoption — first impressions are critical. With millions of healthcare calls overwhelming call centers, there’s a need to satisfy customers with a mix of digital technology and traditional service, like for example, nurse support of COVID-19 calls.
Partnering to add critically needed professionals, using an omni-channel nurse triage service, staffed with qualified registered nurses providing front-line support for COVID-19 callers, will enable healthcare providers to focus on critical case requirements. HGS recently launched a full suite of business continuity solutions designed to immediately help clients and employees manage contact center spikes during the COVID-19 crisis.
From virtual chat, to pivoting to other non-voice channels and social media management, healthcare organizations understand the lifecycle importance of these new technologies—from brand awareness to offering patient access options. Think of a patient who simply wants to schedule an appointment, ask a question about a treatment plan, or request a referral. Are they confronted with a myriad of questions, outdated legacy options or poorly automated selection menus? Are they routed endlessly among call service operators and forced to relay the same information over and over again?
Ultimately, patient contact centers should drive accuracy and efficiency with seamless patient engagement , reducing frustration and time spent by caregivers and patients fishing around for answers to their questions. If airline carriers know their customers’ preferred seating arrangement and hotels know their visitors’ preferred floor and room inclusions, then healthcare provider contact centers should strive to anticipate the needs of their patients in a much more proactive manner.