Salesforce Delivers Health Cloud Innovations to Personalize Patient Experiences, Improve Outcomes

Image result for salesforce health cloud logoSalesforce announces new additions to Salesforce Health Cloud that improve healthcare through connected, intelligent patient engagement. Health Cloud brings CRM to healthcare, enabling providers like Piedmont Healthcare and 180 Health Partners to personalize patient interactions and improve outcomes. With new social determinants of health capabilities, care teams have a complete patient profile, empowering them to connect the care journey and deliver the personalized experiences that patients expect.

“As a not-for-profit, community health system, it is critical that we put the patient experience at the center of everything we do,” said Andrew Chang, executive director of marketing and physician outreach at Piedmont Healthcare. “Salesforce has enabled us to engage with our patients and help them get easier access to care, on their terms, by personalizing how we connect with them and using new ways to book appointments online.”

Introducing Salesforce innovations for healthcare

Salesforce Health Cloud’s new capabilities power complete patient profiles, relevant patient communications, and convenient, connected in-home care, including:

Now care providers can capture critical social determinant information – such as a patient’s transportation options, housing status and care network, and access it in a patient profile – directly within Health Cloud. This gives the provider a more complete view of the critical factors that influence wellness, adherence and outcomes, all on one connected platform.

For example, a care provider that wants to limit a patient’s risk for readmission can know if the patient has access to transportation, or the ability to purchase healthy meals. Similarly, a life science organization that wants to help patients adhere to their therapies or properly use their medical devices can see a patient’s employment status and living arrangements, and thus offer the necessary level of financial and in-home support. A payer organization can deliver personalized preventive or wellness materials to members based on the member’s education or reading level.

With field service lightning for Health Cloud, home health organizations can connect their entire workforce. Dispatchers can schedule and send on-site specialists to a home by automating scheduling based on skills, availability and location. Home nurses can manage cases in real-time by connecting with other providers using the Field Service Lightning mobile app.

For example, if a provider is holding a skin care clinic and wants to provide additional information about sunscreen to patients, they would build a patient list within Health Cloud, and then use the power of Marketing Cloud to engage across email, mobile and social channels. Additionally, enhancements to Health Cloud now display when patients have been added to campaigns, helping a provider understand every touchpoint in context of the patient journey, improving the consistency and quality of patient engagement.

In addition, KLAS recognized Salesforce with the Category Leader Award in CRM for Healthcare in its 2019 Best in KLAS: Software and Services, acknowledging Salesforce as the top-ranked solution for providers.

“Our research shows it is increasingly important for healthcare organizations to be patient-centric,” said Adam Cherrington, research director, patient engagement at KLAS Research. “Bringing together social determinants and other data sources to enrich patient profiles and increase care team collaboration is a crucial step for organizations in this regard.”

Salesforce partners extend capabilities of Health Cloud

The Salesforce platform includes a comprehensive ecosystem of partners that extend the power of Health Cloud. Salesforce consulting partners such as Accenture, Deloitte Consulting LLP’s Deloitte Digital, Huron, IQVIA, Silverline, Simplus and Torrent Consulting help their customers build unique healthcare solutions using Health Cloud. Independent Software Vendor (ISV) partners continue to develop and iterate on solutions that fully integrate with Health Cloud. Many of these solutions are available on Salesforce AppExchange, the world’s leading enterprise cloud marketplace. Innovative ISV partners include:

“Our industry continues to centralize and integrate patient data, but it is critical that we stay focused on improving the patient experience,” said Ashwini Zenooz, MD, SVP & GM of healthcare and life sciences at Salesforce. “By surfacing critical factors of a patient’s life in a single view, we empower care providers to personalize patient care experiences and improve outcomes with the world’s most trusted CRM technology.”

Pricing and Availability

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