Essentially, a responsive web design can detect the type of device that the user is using and hence change the layout of the website according to that device. All industries, especially healthcare, should adopt a responsive web design. In this digital world, patients are checking out providers’ websites before making a decision about their health. They could easily get frustrated with a non-responsive website if they can’t get their hands on the right information quickly. You may be hesitant to redesign your website to become responsive, but it is an investment worth making.
Benefits of Responsive Web Design
If you don’t have a responsive web design, you could be losing potential patients. Keep in mind that the newer generation has a lower attention span and less patience to sit through a slow-loading website or a distorted version of your site. You don’t want to give your users a less-than-efficient experience.
Regardless of which device they are using, your users need to see an intuitive and easy-to-use website. When you build a responsive website, you invite clients of all ages to your website and give them a satisfactory experience. A responsive website adapts to the screen size, and with mobile devices constantly coming up with newer models, your website will adapt easily.
Non-responsive web designs often make it difficult to find contact information, and you don’t want that. Instead, you want users to easily find your phone number and other important details so they can contact you quickly and efficiently.
Cost-effective in the long run
If you are a healthcare provider with an existing website, you may have to incur the cost of redesigning your website to make it responsive. However, it is an investment worth making and will prove highly cost-effective in the long run. Building a responsive website implies that you no longer have to maintain two versions of a website. It can be expensive to maintain one website for desktop usage and one for mobile usage. The headaches of sustaining two websites can also be time-consuming. With your new responsive website working with multiple devices, you will increase your web traffic and turn more users into clients.
iHealthspot helps hundreds of healthcare practitioners – they can help you build a highly responsive website that is suitable for your prospective patients, and they clearly understand the needs of clients and the landscape of the healthcare industry.