Electronic Health Reporter

IRVINE, CA – November 13, 2013 – Kareo, Inc., a cloud-based medical office software and services provider for small medical practices, today announced the launch of a new solution center designed to help private practices thrive in the current dynamic healthcare environment. Kareo Marketplace, the first of its kind available in the healthcare industry, delivers private practices a curated selection of cloud-based applications and value-added services that can help practices optimize operations, deliver improved financial performance, accelerate adoption of electronic health records, and drive outstanding patient engagement.

Kareo Marketplace reduces the uncertainty and risk small practices face in finding, researching, and buying technology and services. Marketplace represents a carefully selected collection of applications and services that are ready for immediate purchase and implementation. Each solution in Marketplace is selected based on the specific requirements of private practices and is included only after thorough evaluation and testing by Kareo. Options available today in Marketplace address such needs as provider reputation management, practice marketing, document management, specialty-specific EHRs, billing services, and consulting. All of the solutions offered in Marketplace integrate seamlessly with and build upon Kareo’s medical office software platform.

“Today’s private practices face a period of unprecedented change presenting both opportunities and challenges,” said Dan Rodrigues, CEO and founder of Kareo. “We’ve built Marketplace because we believe that the right application of technology and services can transform the management of private practices, enabling significant improvements in practice efficiency, financial performance, and the quality of patient care.”

Kareo Marketplace includes a variety of applications, including ZocDoc – a service that helps patients receive faster access to care and optimizes doctors’ schedules. With ZocDoc, patients can find a nearby, in-network doctor, view their real-time availability, and instantly book an appointment online. For healthcare providers, ZocDoc helps grow practices by connecting them with new patients and improving efficiency.

“Healthcare providers are seeking integrated solutions to enhance their practices and stay relevant with patients among changing technology,” said founder and COO Oliver Kharraz, MD. “This type of open, interoperable partnership between ZocDoc and Kareo is just one way that we can collaborate to meet the needs of today’s practices and set them up for success. Ultimately, when practices are successful, patients benefit by gaining improved access to quality care.”

Marketplace offers a variety of value-added services from leading companies, including billing, consulting, and document management. Another recent addition to Marketplace is Iron Mountain, a global provider of records management and secure shredding services. Iron Mountain provides practices with a collection of services that help them stay compliant with privacy and security regulations, including HIPAA.

“Small physician practices often find themselves racing to catch up in the process of EHR transformation,” said Ken Rubin, senior vice president and general manager of healthcare for Iron Mountain. “Working with Kareo, we can give these practices access to ‘enterprise-class’ services in a package that fits their budgets and resources, and accelerates their transformation from paper records, freeing up valuable space for clinical operations that can increase revenue.”

Kareo Marketplace currently provides a selection of 13 specialty-specific EHRs, each designed to address the unique requirements of one or more medical specialties not served by Kareo EHR. A new EHR addition to Marketplace is Integrity EMR for Eyes, an EHR designed specifically for the demands of ophthalmologists and optometrists.

“We have partnered with Kareo based on their demonstrated excellence in product design and service delivery for thousands of physician offices, and their commitment to tailor their products and services to the specialty practices,” said Chris Moore, CEO of Integrity Digital Solutions. “Now, as part of Kareo Marketplace, we can provide an integrated offering for eye care professionals that includes best-in-class solutions, streamlining the administrative and clinical aspect of this specialty’s workflow.”

For private practices today, the adoption of innovative technology and services is an excellent way to meet the opportunities and challenges of the current healthcare environment. With Marketplace, practices can quickly and easily find integrated solutions selected to address critical practice requirements. By leveraging the solutions in Marketplace, practices can optimize their operations, while shifting focus from administrative issues to patient care, ensuring ongoing practice success and independence.

For a complete list of Kareo Marketplace solutions available today and to learn about our fast growing solution set, please visit www.kareo.com/marketplace.

About Kareo

Kareo is the only cloud-based medical office software and services platform dedicated to small practices. At Kareo, we believe that, with the right tools and support, small practices can do big things. We offer an integrated suite of products and services designed to help small practice physicians get paid faster, run their business smarter, and provide better care. Our Practice Management software, Billing Services, and free, full-featured EHR help more than 20,000 medical providers more efficiently manage the business and clinical sides of their practice. Headquartered in Irvine, California, Kareo’s mission is to help providers spend their time focused on patients, not paperwork. For more information, visit www.kareo.com.

About ZocDoc

More than four million patients use ZocDoc each month to find a nearby doctor or dentist and instantly book an appointment online. By revealing the ‘hidden supply’ of appointments, ZocDoc helps patients receive faster access to care and optimizes doctors’ schedules. With ZocDoc Check-In, patients can fill out their paperwork online prior to their appointment, and physicians receive more complete and accurate patient information. ZocDoc has raised $95 million in investments to date, is currently available in more than 1,900 cities, and covers 40 percent of the US population. This service is free for patients via ZocDoc.com or the free ZocDoc app for iPhone and Android. A Spanish-language version called ZocDoc en Español is also available (espanol.zocdoc.com; iPhone and Android).

About Iron Mountain Incorporated

Iron Mountain Incorporated (NYSE: IRM) is a leading provider of storage and information management services. The company’s real estate network of over 64 million square feet across more than 1,000 facilities in 36 countries allows it to serve customers with speed and accuracy. And its solutions for records management, data backup and recovery, document management, and secure shredding help organizations to lower storage costs, comply with regulations, recover from disaster, and better use their information for business advantage. Founded in 1951, Iron Mountain stores and protects billions of information assets, including business documents, backup tapes, electronic files and medical data. Visit www.ironmountain.com for more information.

About Integrity Digital Solutions

Integrity Digital Solutions, LLC, is a leading innovator in EMR software for ophthalmology and optometry. Developed from the ground up by ophthalmologists and optometrists, Integrity EMR for Eyes™ is designed to expedite EMR implementation with minimal impact on a practice’s productivity, while providing a product that enhances the quality of life for doctors and patients. Integrity EMR for Eyes™ is delivered through a Software as a Service (SaaS) model and is backed by the company’s concierge-level customer support. Integrity Digital Solutions’ management team includes ophthalmologists, optometrists and software engineers who specialize in interface design, workflow optimization, and healthcare data security. For more information, visit www.IntegrityEMR.com.