A decade back, your marketing strategy would include simply putting up an ad in the local newspaper and distributing pamphlets with your organization’s details on a busy street corner. However, as digitalization is increasing its footprint in every aspect of all industries, marketing for healthcare organizations has also witnessed a drastic change.
If you want to compete with the topmost healthcare companies, you’ll have to stay ahead in the game and acquire as many customers as possible. This can only be done if you have a strong digital marketing strategy. Here’s how you can make one:
- Use SEO extensively
A major source of information about your hospital is your official website. Most of the people who schedule an appointment will do so after learning about you through a web search. This makes it important to have a web page that can be displayed as one of the top results in most searches related to the facilities your hospital offers. You will require Search Engine Optimization (SEO) for this.
It’ll help you get an idea of the keywords patients often use while looking up for something. You can then include these key phrases in the content you post on your site along with some tags and your website will be displayed as one of the top results. This will help a lot of new patients learn about your services.
- Create Video Content to attract people
With so many things to surf at once, the attention span of the human mind is considerably decreasing. This leads them to lose focus when reading long articles. When you upload content on your site, you must keep in mind that many people won’t be interested in going through the written blog posts, no matter how informative. In order to provide them with the same information in a manner that they’ll actually pay attention to it is to create video content.
Uploading videos will help spread word about your hospital spread quite fast as in a video, you can catch the viewers’ attention by providing them with information while also getting the chance to give them a firsthand look at your hospital.
However, you’ll have to invest quite a lot of time and energy into creating a video than in creating a blog post. Though in the end, all that effort will be rewarded in the form of your organization gaining new patients.
- Use Social Media Platforms
There are now dozens of social media platforms via which people from all over the world connect to each other. Earlier, these platforms were simply platforms to communicate with people.
Now, however, with apps like Instagram achieving over a billion active users, they’ve become an excellent place to promote various organizations. You should create an account for your organization on several social media platforms.
Here, you can engage with industry experts and provide informative content to your followers. The more high-quality content you offer, the more people will follow you and learn more about your hospital. In fact, you must make sure that you provide a link to your website. Here is how companies like Pharmeasy are using Facebook to stay connected with their audience and spread awareness.
This will provide a major boost to the traffic your website receives and will increase the chances of visitors scheduling an appointment and using your healthcare facilities.
- You Must Include Emails in Your Strategy
Though social media platforms have become a crucial part of getting the word out to new markets, traditional emails are still quite efficient. Email marketing is much easier and cost-effective as compared to some of the other digital marketing techniques.
Thanks to automation tools, it’s only become simpler. You can send a personalized email newsletter to people who’ve subscribed to it on a monthly or weekly basis with informative content on some of the latest developments in the healthcare field and your organization.
When sending emails to potential patients, you must ensure that you’re creating an intriguing heading for them to open the mail. Next, your introduction must consist of a basic gist of the topics you’ve covered in the newsletter. In the end, you should provide a link to your website and an option for them to subscribe to the newsletter. Then, you can use an automation tool to send each of the recipients the newsletter based on the time periods they’ve subscribed to.
With these foolproof methods in your digital marketing kitty, your healthcare organization will be able to grow at a tremendous rate.