Sep 4
2014
Health IT Startup: Hyginex
Hyginex is a patented wearable hand hygiene improvement technology that is saving patient lives by preventing the spread of healthcare associated infections that cause nearly 100,000 deaths in the U.S. annually. The patented arm-based system provides real-time feedback to help staff remember to wash their hands and also collects highly accurate data on both duration and frequency of hand hygiene events.
Elevator pitch
Hyginex is a patented wearable information technology that generates big data to drive change and save lives in the healthcare industry.
Founders’ story
Hyginex was founded when Efrat Raichman lost her uncle to a healthcare associated infection (HAIs). After researching the problem further, she realized better hand hygiene was key to preventing these terrible infections and that there was no technology solution available on the market. She developed the Hyginex system, the first electronic hand hygiene improvement and monitoring technology to save patient lives and help hospitals improve their hand hygiene culture.
Marketing/promotion strategy
Hyginex reaches customers through conferences, tradeshows, webinars, email marketing and social media. Hyginex is also developing strategic partnerships with thought leaders and patient advocacy organizations to increase public awareness of the importance of hand hygiene for patient safety.