3 Tips for Implementing An IT Trend
By Jordan Miller, MD, senior medical director of dermatology, ModMed.
When consumer technology companies release smartphones and TVs with new and exciting capabilities, I tend to ask myself, “How valuable is this new feature?” or “Should I make an upgrade?” As a dermatologist in a privately-owned clinic in Arizona, I have to play dual roles of physician and business owner, which requires similar evaluations about technology trends for my clinic in addition to following the most recent developments in clinical care, such as new studies and patient surveys.
Taking on a multi-faceted role puts a premium on my time and means I have to work efficiently to identify and implement new technologies and IT solutions to run the practice. Healthcare IT is evolving at an unprecedented pace, and it’s crucial to react to the newest technologies when they present an opportunity to improve the practice’s workflow in a meaningful and lasting way. However, not all new tech is “good” tech and practices have to parse out which capabilities will deliver true value versus the tech trends that are simply a fad.
Here is how I identify and implement meaningful new IT trends into my practice:
Consider the patient experience
Healthcare provider organizations have to pay attention to patient feedback to identify IT trends. A recent survey from ModMed found that some patients will choose one doctor over another based on tech capability – including website functionality and the options to schedule and pay for appointments online or via a digital application. The survey also revealed patients often keep a “mental scorecard” of what they like and dislike about a doctor’s office and use that grade to determine if they’ll stay with that doctor.
When IT implementations (or lack thereof) start to influence where patients receive their care, provider organizations need to take notice. Patients are less loyal to their care providers than in previous generations, because they have elevated expectations of what a patient experience should look like — and rightfully so. As a physician, I cannot only consider the time that patients spend in my office. I also have to consider their time in the waiting room, their conversations with the front desk staff, and any communications they receive from my office when they are home.