May 7
2014
Health IT Startup: Caring In Place
Caring in Place helps family members become family caregivers for their aging loved ones. Based on the loved one’s health conditions, family members are taught what to do, when to do it and how to care for their aging loved ones. All instructions are doctor recommended and often include audio, video, images and text.
Elevator pitch
Caring in Place helps family members learn to become family caregivers for their aging loved ones. Through intelligent checklists, caregivers are taught what to do, when to do it and how to care for their seniors.
Product/service description
Caring in Place is a technology platform designed to help family members learn how to become family caregivers for their aging loved ones. Through an iPhone app, and a web portal (Android to be launched in the next few weeks), families are provided caregiving instructions based on the health conditions of their aging loved one. The platform also enables caregivers to coordinate care with other family members, friends, neighbors and even paid caregivers.
Founders’ story
Co-founders Josh Fotheringham and James Jarman met in 1996 while attending the University of Utah. Although they went separate ways with their careers, they knew that at some point they would join forces. In 2010, a friend running a skilled nursing facility in California asked for assistance with his facility. After several improvement attempts associated with Medicare billing, Josh and James began studying and interacting with family caregivers. Quickly they identified with the difficulty of caregiving and decided to help. Leveraging their backgrounds in technology, marketing and business, they started Caring in Place. In 2013 they received their first external investment from Blue Cross Blue Shield of Massachusetts and also participated in a four-month healthcare accelerator program called Healthbox. Today they are building partnerships across the healthcare ecosystem to find new and improved ways to help family members in their role as family caregivers.