Back when there were doctor’s house calls and the neighborhood doc was everyone’s physician, it was easy to connect with patients. And while you might think that the internet gives you more avenues to reach out, patients become apprehensive behind a screen when they aren’t familiar with their doctor.
With all the choices in the medical field, it can be overwhelming to choose a doctor who can put their patients at ease, so they’ll keep coming back for treatment. The doctor-patient relationship is an important one, and there are some key things you can do to connect with your patients in the modern age.
Patients appreciate a doctor they can count on and who communicates with complete transparency. They want to know about their doctor’s specialty, who they are, and how they treat their patients before they even walk through the door.
Doctors might have their credentials hanging on their wall or their website but that only tells part of their story. One way to connect with patients and explain a doctor’s specialties in a way that patients can relate to is through a medical PR campaign. Bridging the gap between patient and doctor is a great way to build a trusting relationship.
When establishing a doctor to patient relationship, the doctor must be available to the patient. There’s nothing more frustrating for a patient than to reach out to their doctor and not receive an answer. The only thing worse is having no way to contact the doctor at all.
To open lines of communication and keep them open, doctors should have a way to contact patients, and patients should have a way to contact their doctor. This connection can be through email or phone, but communication must be a two-way street to be effective.