Tag: Binary Fountain

Survey: Patients Search and Evaluate Providers, and Share Their Healthcare Experiences Online

Binary Fountain released the findings of its 2019 “Healthcare Consumer Insight & Digital Engagement” survey. With the goal of getting an updated view into how patients search, evaluate and share their experiences with their providers, the survey, conducted by OnePoll and commissioned by Binary Fountain, shows patients’ continued dependence on online ratings and review sites and increased trust in social media to make informed healthcare decisions.

Patients Depend on Online Reputation More Than Ever When Choosing a Physician

The survey shows that consumers rely heavily on online ratings and reviews when choosing a provider. According to this year’s survey results:

Of the respondents that have utilized ratings and review sites when searching for a provider, 53% selected Google as a primary source, followed by a hospital and/or facility’s website (48%), Facebook (45%), Healthgrades (42%) and Instagram (28%).

More Consumers Are Using Social Media for Provider Searches

This year’s survey results also found that consumers are increasingly utilizing social media channels to find providers. For instance, 51% of consumers use social media platforms to search for a provider, a 621% increase from Binary Fountain’s 2017 survey results.

More Patients Are Sharing Their Healthcare Experiences through Social Media

When asked “what online platform(s) have you ever used to share your provider/hospital experiences,” respondents selected Facebook (57%) as the leading platform, followed by Google (49%) and a tie between hospital and/or facility website and Healthgrades at 40%. The 2019 survey results also revealed:

Furthermore, only 5% of respondents mentioned they “don’t share feedback on online platforms” in 2019, a stark contrast to the 69% of respondents that selected that answer in 2017.

Healthcare Consumers Seek Digital Scheduling

The survey shows that consumers are increasingly looking to digital devices to schedule appointments. The survey results revealed:

Based on the above findings, it is critical for healthcare providers to verify and ensure their contact information is accurate and up-to-date across all online listings and third-party websites.

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