Primary Care Practices Utilize the Convenience of Telemedicine

By Faraz Zubairi, CEO, ExamMed.

Faraz Zubairi

Patient is not a word typically used to describe the current generation of tech savvy, time saving, health conscious millennials – and it shows in their healthcare decisions, too. Fewer individuals choose to see their primary care physician, and more are turning to quick clinics or urgent care offices for care. According to a survey by NPR, one in five respondents reported going to an urgent care facility at least once in the last two years for common ailments because of the lack of available appointments at their primary care provider. And typically, urgent care offices can guarantee same day appointments, with short wait times of 30 minutes or less.

Although patients are commonly turning to these solutions to meet their needs, most still prefer being treated by their own doctor who knows them and their medical history. Ask patients why they opted to go to the urgent care center, or even more cumbersome, the emergency room for a non-emergent issue and the answer generally boils down to convenience. Primary care physicians are finding a solution through telemedicine that not only provides their patients with additional options for care but can increase practice revenue.

Telemedicine provides patients with the opportunity to meet with their doctor regarding common yet non-life-threatening conditions. Some of the conditions that are most commonly treated through telemedicine in a primary care setting are a cough, runny nose, sore throat, musculoskeletal pain, pink eye or urinary symptoms that do not warrant a physical exam to diagnose. Additionally, lab reviews, medication refills, and managing widespread chronic conditions including diabetes and hypertension can be effectively handled through virtual visits.

By seeing these patients virtually in addition to in-office visits, these physicians can maximize their time by increasing the number of patients they see in a day while still maintaining a quality level of care. Happier patients, and increased revenue? Who could ask for better.

Here are some of the most common conditions that Dr. Kaufmann of the Kaufmann Clinic, one of the primary care practices that uses ExamMed’s technology, treats virtually through telemedicine:

While telemedicine is not the solution for all appointments, it is a great addition to couple traditional, in-person visits. Virtual care enhances a practice’s capabilities, improves patient outcomes and offers a convenient option. Blending telemedicine services into a medical practice is a strategic move that will benefit both patients and providers long-term.

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