Electronic Health Reporter

Inovalon, a provider of cloud-based software solutions empowering data-driven healthcare, launches Converged Outreach. This new cloud-based SaaS product is a patient outreach orchestration solution that empowers healthcare organizations to coordinate the analytically-derived patient intervention programs of multiple concurrent initiatives to achieve optimal engagement, impact, and efficiency.

Traditional approaches by health plans and other value-based and outcomes-based organizations often have multiple patient engagement initiatives running simultaneously, such as quality improvement, risk score accuracy improvement, smoking cessation, cancer screening, medication adherence, vaccination management, and others. This frequently results in discordant outreach efforts that confuse patients, drive up costs, and add unnecessary friction to both the patient and their providers.

Inovalon’s new cloud-based Converged Outreach SaaS solution enables healthcare organizations to customize integrated, patient-specific intervention programs and coordinate outreach in one efficient solution. Utilizing predictive analytics informed by the data of billions of medical events, Converged Outreach leverages sophisticated algorithms focused on key elements such as patient compliance likelihood, total impact opportunity, and operational workflow optimization.

Tracking and modifying programs at the patient level in response to past patient engagements, historical intervention performance results, and resource availability are further differentiators of the solution. The resulting coordinated outreach plan is available to the customer in real-time for provision to their existing resources or a growing ecosystem of third-party healthcare services vendors for the outreach plan’s coordinated intervention plan to be undertaken across the identified patients.

“Inovalon believes in personalized care, and in the power of data to drive the right action at the right time,” said Craig Savage, President and General Manager of Inovalon’s Payer business. “With Converged Outreach, customers have a powerful solution at their fingertips to coordinate programs that otherwise have operated in separate silos, now confidently targeting the right coordinated interventions to the right patient at the right time, driving significant improvements to quality of care, economic outcomes, and clinical performance.”

Converged Outreach is fully interoperable with Inovalon’s cloud-based Converged solution suite, a set of integrated, pure SaaS offerings that simplify implementation, shorten the time to program impact, and avoid the need and cost of additional disparate data integrations, data security auditing processes, vendor management, and operational reporting.

For more information on Converged Outreach, visit inovalon.com/products/payer-cloud/outreach/.