ICEBlueButton Store Opens

Del Mar, Calif., January 22, 2014 – Anyone with a smartphone can now ensure that emergency responders can see their health history, and loved ones get notified if they are in an accident. Humetrix, a leading provider of consumer healthcare apps, today launched the ICEBlueButton store, which allows anyone to use the free iOS and Android ICEBlueButton apps to get  and purchase stickers and magnets imprinted with their personal “In Case of Emergency” QR code.

In an emergency situation, medical personnel or attending bystanders can scan the ICEBlueButton QR code – which might be on a sticker posted on a child’s bike helmet, skateboard or car seat ; a magnet on the fridge of an elderly person’s home, a sticker on a car’s windshield or saved on a smartphone lock screen — with any broadly available QR code scanner and quickly learn if the patient has any medical conditions, drug allergies, or other pertinent medical information.  In addition to providing critical information, when activated, ICEBlueButton can automatically generate an email to the users’ emergency contacts that shows the location of the incident.

“ICE Packs” cost $24.99 and come with 24 waterproof stickers in two sizes, and one magnet imprinted with the ICE QR code.  Visit www.icebluebutton/store to purchase.   You must have downloaded the ICEBlueButton app from the iTunes App store or Google Play and created one or more ICE profiles to order ICE Packs.

“For parents, travelers or sports enthusiasts, ICEBlueButton provides a new level of peace of mind,” said Dr. Bettina Experton, CEO of Humetrix.  “With ICEBlueButton and its ICE Packs, anyone can create their own emergency record, stick it on their sports equipment, helmet, backpack or phone case, and ensure that medical personnel can easily access pertinent medical information  and contact their loved ones, should they find themselves in an emergency situation.”

How ICEBlueButton Works

ICEBlueButton provides consumers with easy entry of emergency medical data and contact information  Once the ICE record is created, the app generates a QR code unique to the individual and a 4-digit numerical code to unlock access to the individual ICE record.

When the user’s QR code is scanned, ICEBlueButton’s Auto-Alert function automatically generates an email notification to the user’s emergency contacts. The Auto-Alert includes the name and picture of the person involved in the emergency and a map with the location of the emergency.

ICEBlueButton Pricing

ICEBlueButton is free to download from iTunes and Google Play. An upgrade of $2.99 is available for generating Auto-Alerts sent to the listed emergency contacts every time the ICEBlueButton record is retrieved by QR code scanning for a month; or one year of Auto-Alerts for $19.99. ICE Packs are $24.99 + shipping/handling and applicable tax.

About Humetrix

Humetrix has pioneered the development of innovative consumer-centered IT solutions over the past 15 years, which have been deployed around the world.  The company’s iBlueButton and ICEBlueButton apps are the mobile embodiment of the Federal Blue Button initiative launched in 2010 by the Veterans Administration, the Center for Medicare and Medicaid Services and the U.S. Department of Defense, now embraced by over 500 organizations and available to more than 100 million Americans. For more information, visit

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