COTA Names Technology and Healthcare Innovator Along With Finance Expert to Executive Management Team

COTA, Inc. today announced the appointment of Eric Schultz as its new Chief Executive Officer (CEO) and Brian LaRock as the Company’s Chief Financial Officer (CFO). The COTA platform is the first system designed by practicing oncologists to deliver real-time insights and analysis of clinical outcomes and cost for cancer care to support of healthcare’s new value-based reimbursement model.

Schultz will leverage his 30+ years as a technology and healthcare innovator to lead the development of the COTA platform and growth of the company’s staff, while also forging new partnerships with providers and health plans. LaRock will tap his 16 years of experience positioning startups for financial success to support COTA’s business strategies.

“It’s an honor to have technology and healthcare industry pioneers like Eric Schultz and Brian LaRock lead COTA as we look to transform the world of cancer care,” said Andrew Pecora, M.D., Executive Chairman and Founder of COTA. “The breadth and depth of our team’s expertise in oncology, analytics and technology will help improve patient outcomes and support the shift to a true value-based model.”

Schultz was an early technology innovator in the field of data analytics as a developer of Lotus 1-2-3, one of the world’s first and most commercially successful software products that began the PC-era. From there, he has created successful startup companies and served as an executive at industry leaders such as Microsoft and Qualcomm. In 2003, Schultz founded QuantiaMD, the largest mobile and online peer-to-peer network of physicians. Under his leadership as Chairman and CEO, QuantiaMD grew to over 200,000 active U.S. physician members, 1,000 independent faculty members and over 100 major customers in pharmaceuticals, health systems, payers and medical technologies.

“COTA’s vision is to create better outcomes for all who are involved in the spectrum of cancer care – from patients and oncologists to the health plans that are committed to reward providers for optimal care,” said Schultz. “COTA brings together the best talent and expertise with the most innovative partners to change cancer care nationally.”

LaRock has several years of senior leadership experience with startups in the media and marketing industry. He has led several companies through multimillion-dollar funding rounds and acquisitions by major media groups. LaRock joins COTA following his role as CFO of NewsCred, Inc., a content marketing cloud company, where LaRock helped raise $35 million in Series B and C financing. Prior to NewsCred, Inc., LaRock served as COO/CFO of Big Lead Sports (acquired by USA Today Sports Media Group) and CFO of 5min Media, Inc. (acquired by AOL).

Both Schultz and LaRock join COTA’s Chief Operating Officer, Kelly Choi, M.D., as members of the Company’s executive management team.


 COTA, Inc.

Developed by oncologists for oncologists and their patients, COTA, Inc. is a cloud-based platform that enables doctors and health plans to improve patient care and move from fee-for-service to value-based reimbursement models. COTA offers providers, patients and payers the real-time data they need to improve clinical outcomes, while reducing the costs. Based in New Jersey, the Company’s mission is to enable optimal care for every cancer patient by generating actionable, real-time data. To learn more about COTA, call (866) 648-3833 or visit

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