Health IT Startup: Medalogix

Founded in 2012 by former home health agency owner Dan Hogan, Medalogix has been recognized by Harvard University, HIMSS and Fierce Healthcare IT as an innovative solution that’s improving America’s Healthcare system. Medalogix currently offers two solutions, Touch and Bridge.

Medalogix offers patient outcome management (POM) solutions that use a combination of predictive analytics, workflows and business intelligence engines to improve quality and reduce costs.

Elevator pitch

We’re a healthcare tech company that provides analytics and workflows to home health providers so they can improve care and reduce costs.

Medalogix currently offers two predictive analytic workflow solutions to home health providers:

Founder’s story

Daniel Hogan
Dan Hogan

Prior to founding Medalogix, Dan Hogan owned and operated a home health agency. As the industry moved toward digital patient records, he realized there was an opportunity to analyze those streamlined data sets to detect health risks the human eye might miss. He researched to find a tool that could do this, and came up empty handed. He decided to take matters into his own hands and incorporated Medalogix in February 2009.

Marketing/promotion strategy

Currently, Medalogix integrates with leading home health and hospice EMR. We market to their users through webinars, industry conferences and referrals through existing satisfied Medalogix users.

Although currently our solutions address the needs of home care and hospice providers, we’re currently working on solutions that address the needs of other EHR users and higher acuity providers.

With that in mind, we also disseminate our messaging to providers who will be able to leverage our technology in the near future. We reach them through trade publications and industry conferences.


We see our addressable market growing in stages per the dominant EHR providers in each post acute vertical. Right now, we have  roughly 12 million patients as our addressable market. Several organizations are attempting to produce data solutions for the healthcare market. No true competitor in the post-acute space has emerged that can go beyond data visualization into things like customized predictive analytics, workflow engineering and clinical transformation–all things MLX does very well.

How your company differentiates itself from the competition: Three ways.

Business model (how the company makes money or plans to make money)

We sell a modular SaaS platform that charges a discreet subscription fee per subscribed module. Growth plans include penetrating existing markets with new products and wider adoption among our already strong customer base, as well as re-skinning our current products for new markets.

Current needs

We’re planning to double the size of our team this year. Currently we’re looking for a senior software engineer with strong C# and SQL server development skills and clinical transformation account managers.

Pitch video

When founded


Number of full-time employees



Nashville, Tennessee

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