Warburg Pincus, a private equity firm focused on growth investing, has merged DocuTAP and Practice Velocity— two major contributors in the on-demand healthcare and urgent care space. The new organization will operate under the brand name Experity.
Dr. David Stern
“We thank all of our clients and partners for the overwhelming enthusiasm and support since announcing our intent to merge,” said Dr. David Stern, CEO, Experity. “Not only is this an exciting time for Experity’s employees, customers and partners, but for the industry as a whole. We’ve all witnessed the evolution of urgent care and growth into nontraditional, on-demand healthcare. This merger is a reflection of industry growth and the need for solutions that can further power the patient-centered healthcare revolution. Patients have more choices than ever before, and the unification of these great brands will further enable current and future clients to deliver an unmatched patient experience.”
David Stern, former Practice Velocity CEO, has been named CEO of Experity. Eric McDonald, former DocuTAP CEO, will remain actively involved in the company’s future direction as a board member and strategic advisor.
“There are no limitations on what these two forward-thinking companies can do together as they continue to drive innovation during this crucial time in healthcare’s evolution,” said Eric McDonald. “I look forward to assisting the transition in my new role and am very enthusiastic about what the future holds for Experity.”
Serving more than 4,000 clinics from coast to coast, Experity will continue to support and invest in all current software platforms and services previously provided by the merging companies. In addition, customers of each company will have access to new services and solutions, such as patient engagement, teleradiology, business intelligence, remote patient registration and contracting/consulting.
“DocuTAP and Practice Velocity’s current customers remain our number one priority,” said Matt Blosl, Experity CRO, former DocuTAP CRO. “Both companies have always focused on providing amazing solutions and customer service — this will not change. In addition, the scale and resources of the combined company will empower us to speed up our pipeline of software production and significantly amplify our impact on the rapidly expanding urgent care industry.”
“These two distinguished companies have driven significant expansion in the on-demand healthcare space having been perennially recognized by Black Book and KLAS for excellence in the field,” said Andrew Park, managing director, Warburg Pincus. “Both organizations have helped urgent care providers carve out their own place in the increasingly diverse ecosystem that is healthcare. We expect to see continued, rapid growth in this area of healthcare, and we are confident that this newly-combined company will play a key role in shaping and defining the future of on-demand healthcare.”
Warburg Pincus led the financing for the transaction. Teleradiology Specialists, Clockwise MD, Urgent Care Consultants, Journal of Urgent Care Medicine and Institute of Urgent Care Medicine are also part of the deal. No other financial details have been disclosed.
Experity will maintain its existing locations and teams in Sioux Falls, South Dakota; Atlanta; Machesney Park, Illinois; and Phoenix as the company continues to drive strategic growth across offices.
To learn more about Experity, visit experityhealth.com.
DocuTAP crafts on-demand healthcare software and services that make over a thousand urgent care clinics run efficiently. We design a tablet-based EHR and PM, offer RCM services, and refine patient workflow.
Elevator pitch
A better urgent care experience.
Founders’ story
In May of 2000, DocuTAP’s founders realized that wireless devices would play an increasingly important role in the delivery of healthcare. From that day, DocuTAP software was designed for use on handheld wireless devices. Founding CEO, Eric McDonald dreamed up the idea behind DocuTAP in his basement back in 1999. Eric spent his time consulting with physicians. In 2000, Eric officially started DocuTAP as a company with the help of angel investors. Today, he leads client relations and provides company direction and vision for technology and product design while being viewed as a thought leader in the urgent care industry.
Marketing/promotion strategy
DocuTAP works with urgent care clinics to provide a range of solutions and services including electronic health records, practice management, patient engagement solutions, analytics, billing services and consulting. As the healthcare industry continues to adopt on-demand models to serve the evolving healthcare consumer, DocuTAP provides the necessities for facilities to deliver efficient, affordable and good quality care.
Market opportunity
The healthcare industry is changing. Patients are becoming consumers, and the healthcare consumer wants access to quick and convenient care- without booking out months in advance to still wait in multiple waiting rooms. DocuTAP serves urgent care clinics, however increasingly other healthcare verticals such as pediatrics are adopting on-demand business models increasing the different markets that are in search for the tools and solutions DocuTAP provides. As with every other industry, healthcare must now market themselves to the healthcare consumer, to not only attract visitors but keep them coming back. By keeping patients out of the waiting room with online scheduling and monitoring, allowing physicians to finish a chart completely in under two minutes, and optimizing the work flow of the front desk, DocuTAP gives urgent care clinics the resources to market all of these capabilities to consumers and deliver on these promises each and every time.
Who are your competitors?
DocuTAP has competitors that offer some of the services and solutions they offer, but not in the end-to-end capacity that DocuTAP does. Given DocuTAP’s all-encompassing service and solution offering, DocuTAP considers a few companies who offer similar services competitors.
How does your company differentiate itself from the competition and what differentiates DocuTAP?
DocuTAP’s key differentiator is they are not just a software provider, they are an end-to-end business partner. Each customer who works with DocuTAP relies on them for software, consulting, strategic advice, technical support, and expert insights. Whatever a customer needs, they are able to go to DocuTAP for, something competitors are not offering.
DocuTAP has a deep and extensive log of valuable data, available to visualize and pull out useful trends and findings that give them an edge in the market.
Guest post by Eric McDonald, founder and CEO, DocuTap.
Expediency, exceptional service and a reasonable price. It’s the ideal for American consumers, particularly in healthcare. Because of that demand, patients were the drivers behind the adoption of the urgent care industry.
It started in the late 1970s and early ‘80s. Family practices started taking walk-in patients. While it wasn’t branded as such, that was the inception of urgent care. Since then, the urgent care industry has morphed into what it is today – a walk-in facility with extended hour service for adults and children with acute illnesses and injuries. But, that definition doesn’t do urgent cares justice. Urgent cares are setting the tone for what healthcare consumers want. They want unscheduled appointments, they want stellar service, they want a location that’s easy to find with accessible parking, they want distinguishable amenities, and they want the cost to be lower and more transparent.
There are approximately 9,000 urgent care centers in operation, according to the Urgent Care Association of America. The UCAOA’s 2012 Urgent Care Benchmarking Study concludes that urgent care centers see three million visits per week, totaling more than 160 million visits annually. The urgent care industry is one of the fastest-growing industries in the country. With roughly two clinics opening every day, it’s expected there will be 15,000 urgent care centers by 2019.
With the boom in the urgent care space, some in the healthcare industry are concerned about the flow of patient information. Considering urgent care visits are typically one-offs, some patient information isn’t getting back to the primary care providers and health systems as it should. However, the healthcare industry is making strides to combat this through technology, interfaces, federal initiatives, and health systems partnering with urgent cares.
