Five Practical Tips for Attracting and Onboarding Healthcare Personnel

Guilherme Macagnan

By Guilherme Macagnan, CEO, AMX Healthcare

If we could go back in time three years and take a look around, it would be easy to point out all of the circumstances that have shifted, grown in importance, or become obsolete over the course of that time. In retrospect, we can see the changes that have taken place and how they were amplified by the onset of the pandemic. No country, city, occupation, or person has escaped this global metamorphosis.

In our, dare we say, almost post-Covid world, some of these changes are discussed every day – the stock market, the price of gasoline and home heating oil and more. Other topics have been acknowledged, covered in the mass media, and then left to it. The Great Resignation and the ongoing difficulty in hiring qualified personnel in many sectors of the economy is now old news.

When it comes to healthcare, the continuing struggle to maintain sufficient levels of staffing became difficult at the onset of the pandemic and, maybe not surprisingly, has become increasingly challenging over the years since. It’s not old news if you work in a hospital and there aren’t enough nurses to adequately cover a shift. This ongoing scenario puts patients at risk and accelerates the timeline for employee burnout.

There are several factors at when it comes to the current glut of positions in the healthcare sector. There’s the need for livable, equitable wages for healthcare staff, the population of practitioners that travel for high wages but are never in one place too long, there’s even the tsunami of need that may frighten off some. In the midst of the situation, there are strategies that can make the search easier. Here are a few practical tips and tactics to help attract healthcare staff.

Advertise for a position with intention     

The more specific the job description, the better the leads will be that come from it. There is a school of thought that if a job description contains too many specific requirements and details, that the number of applicants will be reduced. That’s a good thing. Keep job descriptions tight and relevant and know that only those that can do the job will apply. This saves time sifting through resumes and interviewing people who aren’t qualified for the job in the first place.

Software can help  

Software that is tailor made to assist with the onboarding process is available and waiting to be utilized. Technology can assess qualifications and streamline the screening of candidates. Some offerings utilize artificial intelligence and can sift through data to help home in on those potential employees that are in alignment with the organization’s needs and goals. Investment in the right tech can provide immense business benefit in the long run.

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HIPAA-Compliant Uses of SMS Messaging

Shannon Flynn

Shannon Flynn is a freelance blogger who covers education technologies, cybersecurity and IoT topics. You can follow Shannon on Muck Rack or Medium to read more of her articles.

HIPAA-compliant uses of SMS messaging may not be as common as people think. HIPAA regulations include strict guidelines on how health care providers can use text and messaging. Some uses are perfectly fine, while others require precautions to protect patient data on all fronts.

Here’s a look at HIPAA-compliant SMS messaging and an overview of the guidelines messaging and health care providers should know about.

HIPAA-Compliant SMS Messaging

SMS messaging is a highly useful form of communication, but it can be a bit complicated in health care. The Health Insurance Portability and Accountability Act of 1996, or HIPAA, is a set of laws and regulations designed to protect patients’ data and personal information, including via text messaging.

HIPAA regulations do not prohibit the use of SMS messaging. However, health care providers must follow the rules to ensure compliance.

These regulations rule out standard text messaging for communication about patient health information (PHI). There are some HIPAA-compliant uses of SMS messaging that any health care provider can use, though.

1. Announcements and Resources

General announcements and health resources are OK to send patients over text, just as long as they don’t contain any PHI. For example, a hospital could text patients an announcement about an upcoming flu shot clinic. Similarly, providers could use SMS messaging to send resources on current health concerns, such as symptoms of a new COVID-19 variant.

2. Promotions for New Services

Health care providers can also use standard SMS messaging to send patients announcements and promotions about new services they offer. For example, a local hospital could notify patients about cancer screening services or a mental health support group.

There are many benefits to using SMS messaging for health care marketing, such as improved communication and greater convenience for patients and providers alike. As long as these messages don’t contain PHI, they’re a great way to keep people in the loop about all the services they can access.

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MDaudit Strengthens Its Position In the Revenue Integrity Market

MDaudit is strengthening its commitment to revenue integrity with several changes that build upon its presence in the revenue cycle management (RCM) market. Among the changes made by the healthcare technology company, which harnesses the power of analytics to allow the nation’s premier healthcare organizations to retain revenue and reduce risk, are recent predictive and artificial intelligence (AI) tools and an expansion of its leadership team.

“MDaudit is committed to ensuring our customers have access to a full suite of cloud-based, AI-powered tools and highly experienced personnel to support them on their journey to revenue integrity,” said Peter Butler, president and CEO, MDaudit. “Our newly released 2022 MDaudit Annual Benchmark Report points to several reasons why the move to technology- and data-driven revenue integrity is so important to healthcare organizations at a time when revenue retention is as critical as revenue growth.”

The report, released in early November, highlights that the role of billing compliance needs to be increasingly data-driven and cross-functional, as well as serving as a business partner to other teams – coding, revenue integrity, finance, pharmacy, and clinical – to meet changing and more complex risks. The analysis also found that properly coding and billing professional and hospital claims can retain 15%-25% of overall revenue, while proper billing and coding of procedures, drug utilization, and modifiers on professional outpatient claims can result in significant revenue opportunities.

Regarding technology, MDaudit recently launched the MDaudit Revenue Integrity Suite, which reimagines claim denial mitigation to identify and prevent the 20% of high-value hospital charges that drive 80% of denials impact. It also released an enhanced External Audit Workflow, which simplifies and automates time-consuming and inefficient manual processes for tracking third-party audit requests and introduced electronic submission of medical documentation (esMD).

Together, they are powerful tools for healthcare organizations committed to achieving revenue integrity and boosting their bottom lines. The company is also on track to deliver additional tools in 2023 with a greater focus on esMD, Optical Character Recognition (OCR) capabilities, and other key functionality to support revenue integrity. One of the large West Coast-based health system that deployed the MDaudit Revenue Integrity Suite had already retained more $2 million in revenues in the first six months after deployment

Finally, MDaudit strengthened its internal leadership team by creating new functional roles in customer service and security to support its commitment to helping healthcare organizations achieve a healthy bottom line. Raj Joshi was promoted to Chief Information and Security Officer, Jaenna Babajane to Vice President of Customer Experience, and Nisheet Goenka to Vice President of Engineering

“MDaudit is well-positioned in the revenue integrity market and able to protect any data our customers entrust to our care,” said MDaudit COO Ritesh Ramesh. “These organizational moves allow MDaudit to continue to deliver the agile and secure cloud-based software that empowers our customers to protect and grow revenues, drive profitability, and maintain operational efficiency in today’s tumultuous financial landscape.”

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Digital Solutions Key To Enhanced Population Health Strategies and Improved Care

Keith Algozzine

By Keith Algozzine, PA-C, CEO, UCM Digital Health

 An essential part of being a healthcare provider, in any capacity, is understanding population health management. This discipline offers a window into the health of a selected population and helps providers understand how a particular demographic is influenced through key indicators such as geography, genetics, medical history, and socioeconomic factors.

In addition to narrowing the focus on specific clinical issues, applying population health strategies can help to address inequities and improve health outcomes.

Putting population health strategies into practice is faced with numerous inherent systemic challenges.

Additionally, looming over the entire healthcare industry is the growing physician shortage and the fact that hospital employment is expected to decrease by almost 96,000 employees in about two years.

Digital solutions are emerging as a much-needed approach to maximize the utilization of available resources, meet the growing need to meet patients in a virtual setting, and streamline demanding workflow. They can streamline implementation and enable quicker, easier outreach to targeted populations. They can enable improved patient care and community outreach. Digital solutions can also support data integration and interoperability for a more complete view of the patient, can assist with targeted patient outreach, and can allow results and outcomes to be monitored and tracked.

Benefitting patients, providers, and the community

Regardless of how a healthcare organization addresses population health strategies, at its core, it involves collaboration between leaders in healthcare and the community. Factors that make up the complete picture of individual and population health span health behaviors, for example, tobacco use, diet and exercise, and alcohol and drug use as well as access to care and quality of care.

Organizations need be able to prioritize, process, and integrate a multitude of data sources, data sources to provide better transparency into the population’s health history and health journey. This transparency helps better manage networks, risks, opportunities, and strategies to improve health efficiently.

Effective population health strategies will allow for better patient management and care by enhancing communication with the patient, coordinating care, lowering health and other risks, and processing and aggregating data. The end goal for population health is to enhance the outcomes and quality of care while managing costs. Digital solutions and technologies are emerging as valuable tools to make this a reality.

Now an integral part of our daily lives, digital technology connects every aspect of our world. Innovation, especially in the digital ecosystem, is occurring rapidly. Nevertheless, there is an immense opportunity to improve various populations’ well-being through digital health solutions.

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How Can AI Help Therapists Better Serve Their Patients?

The healthcare industry has always been a tough nut to crack. With a large number of patients, each with their own set of symptoms, conditions, and complications, it’s no surprise that doctors and therapists are often unable to provide the best care they can.

AI has the potential to revolutionize the healthcare industry by providing therapists with an easy way to treat their patients and provide them with the best possible care. Most importantly, AI can help therapists deliver better care by identifying gaps in treatment plans and recommending changes that will lead to better outcomes for patients.

Till 2021, roughly 20% of healthcare organizations around the world had embraced AI in their healthcare infrastructure. This percentage is expected to grow as more entities come to understand how AI can help them better serve their patients and improve outcomes.

AI Helps Therapists Give Their Patients More Personalized Care

AI helps therapists give their patients more personalized care by providing them with the tools to better capture and understand their patient’s needs.

Therapists use AI to help them collect data about their patients and their progress so that they can understand how well their treatment plans are working. This information is especially helpful for therapists who work in group settings, where they might not have time to carefully monitor each patient’s progress on a day-to-day basis.

AI also helps therapists give their patients more personalized care by providing them with the tools they need to be able to see things from the perspective of other people. For example, if one of your friends has just been diagnosed with depression, AI can help you think about how you would respond if he or she came to you for advice about how best to manage it.  

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Why Consider RLE Surgery To Restore Your Vision

Vision deterioration is among the common implications of aging, though young people may also experience eyesight problems. Thankfully, innovative corrective procedures have made these problems easy to resolve. While LASIK is a popular option, refractive lens exchange is fast emerging as a more appropriate solution. It is a surgical procedure that involves the replacement of the defective lens with an artificial one to correct farsightedness by improving focus. But RLE is relatively lesser known than LASIK, so understanding it better can help you learn more about its benefits. Let us explain why you should consider RLE surgery to restore your vision.

Lasting solution with the better visual quality

Many patients know laser vision correction is an ideal solution for eyesight issues. While it has an impressive success rate, RLE scores better on the vision quality front. Since the RLE procedure replaces the natural eye lens with an intraocular lens, you can expect better outcomes in the long run. Moreover, the lens does change with time, so it is a permanent solution to restore your vision for good. You need not worry about regression of results as with laser surgery.

Minimal recovery time

RLE is a quick procedure, as it takes less than thirty minutes to complete. During the procedure, the doctor uses eye drops to numb the eye. The next step is to create a circular opening with the laser to access, remove, and replace the lens. The recovery period is minimal, and you can expect to resume your daily routine within a day after the procedure. Most patients experience immediate vision improvement after the treatment.

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Modern Health Data Management Requires a Proven Patient Identity Solution

Gevik Nalbandian

By Gevik Nalbandian, vice president of software engineering, Lyniate.

As healthcare providers manage market shifts such as value-based care, increased consumer expectations, staffing shortages, changing reimbursement models, and competition from non-traditional healthcare players including Alphabet, Amazon, Apple, and Microsoft — what will it take to compete?

Providers must strengthen the internal IT infrastructure systems to better manage patient relationships. This all begins with easy access to accurate patient data. But with the explosion of data in the healthcare ecosystem, this is no small feat.

Interoperability doesn’t end with integration

Reducing friction in health data exchange requires seamless interoperability among different systems. Interoperability is often viewed as accessing and exchanging data, typically through an integration engine for extracting, composing, standardizing, and passing data between disparate systems. This is a necessary component, but it is not sufficient to achieve a full and accurate picture of your patients and patient populations.

A second component is patient identity management. An identity layer, managed through an enterprise master person index (EMPI), is critical to knowing which patients the data is tied to. In an April 2022 report, Gartner describes EMPIs as “crucial tools for reconciling patient identity and addressing medical record matching challenges needed for high-quality healthcare delivery and health information exchange.”

Accurate patient identification ensures every interaction in which data about an individual is captured — regardless of system or location — is linked correctly for a single, up-to-date view of one’s care. This includes diagnosed medical conditions, lab work, imaging, diagnostic tests, medications, allergies, and family medical history. When a patient’s data is trapped in various systems across the continuum, it can have potentially disastrous downstream clinical, operational, and financial effects.

Gaps or errors in the patient identity management process can have serious consequences for patients. According to a recent survey, nearly 40% of U.S. healthcare providers have incurred an adverse event in last two years as the result of a patient matching issue.

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Control The Costs You Can: Empower Providers To Adjudicate Real Costs At Point of Care

G.T. LaBorde

By G.T. LaBorde, CEO, IllumiCare

More than half of hospitals in the U.S. are projected to experience negative margins in 2022, with expenses estimated to increase by nearly $135 billion over 2021 levels, according to a recent Kaufman, Hall & Associates report.[1]

While health systems have no direct means of controlling the rising rate of inflation, they are able to reduce the impact of losses through the use of utilization management strategies and tools designed to ensure that patients get the care that they require, without excessive testing and unnecessary costs associated with care they don’t need.

Utilization management, while effective at addressing the most obvious sources of waste within a health system, has been less successful at a more granular level, due in part to the disconnect between those who create and enforce clinical cost guidelines and those who actually provide the care. Hospital-based utilization reviews grew in popularity throughout the 1960s and 1970s, as a result of growing doubts that greater medical care expenditures resulted in improved health status.

By the 1980s, utilization efforts began to transition to third-parties, such as health plans, in response to research that suggested that many medical services were unnecessary or inappropriate; an increased emphasis by purchasers on linking cost containment with quality assurance; and a proliferation of information resources and assessment tools that made case-by-case review of proposed services feasible on a large scale.[2]

Throughout its history, utilization efforts have placed increasing pressure on providers with regards to the cost of care, starting with prospective pay, then HMOs, and now value-based care and bundled payments. Each new effort has sought to transfer greater economic risk onto providers, perhaps because those who administer costs take the perspective that since providers are the ones making decisions about what to spend, they should also manage the implications of their decisions.

Over the same period, provider access to cost data remained very limited, so decisions about what drugs to prescribe or treatment to undertake were made with no exposure to the related costs. As a result, clinicians have long been outspoken critics of utilization management because it’s been seen as limiting their clinical autonomy and contributing to an ever-increasing administrative burden.[3]

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Scaling Disease Screening In Ophthalmology with AI

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By Rinat Akhmetov, product lead and ML solutions architect, Provectus.

The use of artificial intelligence (AI) is growing across all sectors, and healthcare is no exception. In fact, AI is particularly well-suited to healthcare applications due to the vast amount of data — from electronic health records (EHR) and clinical trials, to disease registries and claims — that is generated in the industry on a daily basis. 

Ophthalmology is one area where the application of AI technology is more than justified. Faster and more accurate, at-scale eye screening can help diagnose and prevent such eye conditions as amblyopia, strabismus, diabetic retinopathy, glaucoma, age-related macular degeneration, and many others. AI holds the potential to improve patient diagnosis, reduce cost per screening, and expand the availability of eye screening to all.

This article explores how AI can be used in ophthalmology. We will consider the benefits and challenges of AI, outline prospective use cases, and offer a framework for adopting AI.

Ophthalmology is ready for AI innovation

Artificial intelligence is beginning to be used in ophthalmology for a reason. 

A 2020 study researching the use of AI to screen for diabetic retinopathy, a leading cause of blindness, found that AI was able to achieve an accuracy of around 95%, which is comparable to that of expert human graders. Another study used AI to detect glaucoma, also a leading cause of blindness. The AI system was able to achieve an accuracy of over 90% in detecting the disease.

These studies show that the amount of real-world data is enough to develop highly accurate algorithms that can detect disease as well or even better than humans — in all types of eye screens, and at a speed and scale that exceed human potential many times over. 

Given the global shortage of ophthalmologists and optometrists, and the widespread availability of technology (from ready-to-use algorithms to cloud computing), introducing AI to augment the work of  ophthalmologists seems like a sensible solution.

Despite benefits, AI remains a challenge

The potential benefits of using AI in ophthalmology are significant. The improved accuracy and scale of disease detection lead to earlier diagnosis and treatment, which improves patient outcomes. Automated disease screening frees up time for ophthalmologists to focus on other tasks.

However, there are also some challenges associated with using AI. 

AI requires high-quality data for training. And while the volume of data is usually not a problem, finding the right talent to prepare it can be problematic. Only professional ophthalmologists are qualified to label training data in a manner that ensures high accuracy on real-world data in production.

There are risks of false positives or false negatives. Some diseases may be incorrectly diagnosed, while others may be missed altogether. Hence, the importance of prepped data, an infrastructure for AI monitoring and re-training, and human-in-the-loop (HITL) for processing user feedback.

Thankfully, AI technologies are developing so quickly that it becomes easier for practitioners to build eye screening applications from scratch, using open-source tools and cloud services from AWS, Google, or Microsoft.

Practical applications of AI in ophthalmology

There are a number of ways in which AI can be used for disease screening in ophthalmology. 

One example is fundus photography, which is a type of medical imaging that captures an image of the back of the eye. For instance, AI can help capture and interpret the retinal vasculature, to determine risk or presence of diabetes. Similarly, AI can preemptively reveal pathologies that cause blindness and vision loss by enabling at-scale screening for fundus and retina abnormalities at birth.

Another example is the use of Optical Coherence Tomography (OCT). This is a non-invasive imaging technique that uses light waves to take pictures of the retina. These pictures are processed and analyzed by AI to detect any signs of anomalies associated with disease. 

AI can also be used to augment photoscreening applications. GoCheck Kids, a company assisting primary care networks, implements cost-effective pediatric vision screening, and utilizes AI to supplement image analysis and improve user actions, to help ophthalmologists capture the best image possible for further analysis.

The paradigm for AI adoption in ophthalmology

The power of AI lies in its ability to identify patterns and anomalies in data that may be difficult for humans to spot. Nowhere is this more apparent than in the field of ophthalmology, where AI is used for disease screening — detecting anomalous parts of eye screens that may indicate a specific eye condition.

For AI in ophthalmology to work effectively, however, certain conditions must be met.

  1. Any disease screening system or application has to have an image labeling component. AI is a work in progress, a system that evolves over time on new data, and users should be able to label new screens and verify low accuracy screens that were previously taken.
  2. End-to-end infrastructure for AI has to be in place so that models can be built, trained, deployed, monitored, re-trained, and fine-tuned. Any types of data or model drift, or bias, should be monitored and countered by cyclic model updates.
  3. It is better for the solution to live in the cloud. It helps realize such benefits as automatic scalability, high flexibility, and reduced IT costs. It also ensures collaboration efficiency and business continuity. For instance, an eye screen taken with an app by an optometrist in Chicago can be labeled by a highly trained ophthalmologist in LA, with both of them contributing to the improvement of the application’s AI.
  4. Having the right UI matters. Doctors taking eye screens should have access to a section that explains why AI made certain decisions, to better understand the signs of detected abnormalities. The labelers should be able to sort existing screens, and markup and feed new screens to the system. A customer-centric UI ensures that doctors do not have to spend time examining screens with no signs of pathology, so they can focus on patients who need assistance.


The potential of AI in healthcare is immense. From streamlining administrative tasks to providing insights for clinical decision-making, AI can help to improve patient outcomes, increase productivity and efficiency of care delivery, and make it easier for wider categories of the population to access healthcare services.

In ophthalmology, AI-powered disease screening is the future. By automating pattern identification, AI can help to increase accuracy while saving time. It can identify individuals who are at risk of developing, or who already have a certain disease, as well or better than human doctors.

It is estimated that by 2050, over 1.8 billion people will suffer from some form of vision impairment. This number could be reduced drastically if preventable vision loss was detected and treated early on. The way forward is to scale disease screening with AI, to enable doctors to focus on patient care while leaving routine work to the machine.

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RCM and Coding May Help Close Health Equity Gap

Leigh Poland

By Leigh Poland, RHIA, CCS, AGS Health.

Health equity is a focus of providers, regulatory agencies, and payers as they seek ways to eliminate care disparities across race and ethnicity, gender, sexual orientation, and socioeconomic status lines. Its significance is further impacted by new quality-based care models beyond those established by the Patient Protection and Affordable Care Act of 2010.

The challenge for many healthcare organizations participating in these new reimbursement models is how to view health equity and social determinants of health (SDoH) to understand the actual value of this information. Often overlooked is that healthcare organizations’ coding and revenue cycle management (RCM) departments already aggregate information that can help better understand inequities in care delivery and health equity across their patient populations.

A Primer on SDOH Impacts

SDoH impact many health risks and outcomes, which is why this data is vital for clinical care and reimbursements. Defining factors can include anything from geography, race, gender, and age to disability, health plan, or any other shared characteristic. Of increased importance, SDoH issues are most often experienced by the most vulnerable members of society: the poor, less educated, and other disadvantaged groups.

SDoH is linked negatively with outcomes, including higher hospital readmissions, length of stay (LOS), and increased need for post-acute care. Value-based payment programs, therefore, may penalize organizations that disproportionately serve disadvantaged populations if they do not collect and respond to SDoH data.

For example, addressing food insecurity — a key SDoH data point — by connecting patients to programs like Meals on Wheels, Supplemental Nutrition Assistance Programs (SNAP), or food pantries is proven to reduce malnutrition rates and improve short and long-term health outcomes.

In the case of SNAP, which is the primary source of nutrition assistance for more than 42 million low-income Americans, participants are more likely to report excellent or very good health than low-income non-participants. Low-income adults participating in SNAP incur about 25% less medical care costs (~$1,400) per year than low-income non-participants.

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