Electronic Health Reporter

Babyscripts is a virtual care platform for prenatal care powered by mobile apps that drive better patient decision making, IOT devices for remote monitoring, and a host of population health tools to give providers access to patient data in real time.

Founders’ story

It seems unlikely that two childless bachelors, with no healthcare experience, would start a pregnancy company, but Juan Pablo Segura and Anish Sebastian founded Babyscripts, now the most impactful digital health tool in the obstetrical market. In 2014, with a passion to improve the current healthcare system due to family health struggles, business savvy, and the tenacity to succeed, these two former Deloitte consultants found themselves in front of the Chair of Obstetrics at George Washington School of Medicine & Health Sciences, Dr. Nancy Gaba, which started the journey of Babyscripts.

Marketing/promotion strategy

Babyscripts sells to health systems, private practices, and payers to support women’s health initiatives in pregnancy care.  Babyscripts is then delivered by a care provider to an expectant mother at the beginning of her pregnancy. It is deployed through risk-specific modules that are tied to the clinical/social risk of a patient at the point of care.

Market opportunity

Each year, 4 million babies are born in the United States. Babyscripts works with the providers of care for these pregnancies – health systems and private practices – to support better access to care and better quality of care. Currently, nearly half of the counties in the United States don’t have access to an OB-GYN, according to the American College of Nurse-Midwives. The American Congress of Obstetricians and Gynecologists estimated that in 2020, there will be between 6,000 and 8,000 fewer OB-GYNs in the country than needed. Babyscripts is the only clinically validated tool that allows doctors to automate aspects of care, enabling there to be greater efficiency in the workflow, enabling doctors to touch more patients in a meaningful way.

Who are your competitors?

Our competition can be categorized in a few areas:

1.     There are Consumer Maternity Apps in the market (ex. What to Expect, BabyCenter, The Bump)
2.     Payer focused apps and programs for maternity (Wildflower Health, Ovia Pregnancy)
3.      Non-Obstetric based clinical apps (ex. Wellpass, Vivify Health, Conversa Health)

How your company differentiates itself from the competition and what differentiates Babyscripts?

Babyscripts is the only platform that connects the clinical provider and patients together using technology, while at the same time lowering the cost of care. By including the provider and all of their guidance, specific information and advice into the equation, it ensures that a patient is getting information that aligns with her provider’s care plan, while keeping engagement high. Additionally, Babyscripts is the only clinical tool that is singularly focused on solving obstetrical problems.

Business model

Babyscripts sells to providers in hospital systems or private practices on a per patient per month basis that scales up or down depending on what modules the practice needs. Some of the modules include Schedule Optimization (Low-Risk), Care Navigator (Medicaid), Diabetes in Pregnancy, and Population Health modules. To date, Babyscripts raised $8.6 million in venture/angel financing including the 2017 closure of a Series A of $5.7 million led by Ysios Capital.

Current needs

We’re looking to implement Babyscripts with provider groups that are interested in using the power of digital/mobile technology to deliver risk specific prenatal care.

When founded

2014

Number of full-time employees

16

Headquarters

Washington, DC

For more information, see the “Babyscripts Overview Video” here