By James Cumming, CEO, Daily Posts UK.
Generally, people have little patience and respect for slow, poorly designed websites, and whatnot. These can make a visitor press the back button and never return to the site again. And that single action has a ripple effect that is far-reaching than you think.
The optics are no different for a medical website like yours. You need to observe best practices that attract visitors and encourage interaction. More so, it is very important that your medical website lives up to, and perhaps, surpasses the expectations of the niche.
How can you make your medical website stand-out from the crowd?
Design a professional website
Nobody ever said medical websites are better off donning very basic themes and having a design done by an amateur. In fact, they are not. The look of your website matters a lot because it gives visitors an idea of who they are dealing with.
A website that was shabbily done gives room for second thoughts, like “If they can’t make a good-looking website, what’s the guarantee they’ve got their acts right?” Of course, the look of your website doesn’t exactly equate your medical expertise but it does make a statement to your potential patient.
When you have a professionally designed website it gives visitors a good first impression, they feel they can trust you and are more willing to hear what you have to say.
To create a professional website design you’d obviously need a professional website designer. Sit with them to share your ideas and allow them to do what they know how to do best.
Categorize medical topics
The use of categories in websites help make navigation a tad easier. For a medical website like yours, which is likely to have many similar topics, you need to categorize contents so visitors can easily find what they are looking for.
A topic like Cancer, for instance, can have different pages for “Types of Cancer”, “How to Prevent Cancer”, “Prostate Cancer”, and so on. Grouping these different titles under the umbrella subject of Cancer eases navigation.
Avoid clustering very different information because that would confuse your visitors. If there is no order on your website your potential patient will find it difficult to locate what he needs and may eventually leave.
Mayo Clinic does an amazing job with categories. The website has a section to find diseases according to their first letter, same for drugs and supplements, and a host of other informative content they have are well categorized.