Dr. Mary Jo Gorman established Advanced ICU in 2005 as a solution to the growing ICU crisis across the country — ICU care accounts for a large portion (40 percent) of hospital costs. With only 1.5 ICU physicians per hospital, there is already a shortage in care; which will continue to magnify as Baby Boomers age (those 65+ use the ICU 3 times more than those under 65).
Advanced ICU aims to deliver a solution to this critical issue by working alongside hospital staff to provide 24/7, remote patient monitoring in ICUs across the U.S. The company manages more tele-ICU programs than any other organization in the country, and combines physician-led teams with telemedicine technology to improve the operational, clinical and financial performance of ICUs. For example, after an average of one year of services, Advanced ICU clients see a 40 percent decrease in mortality, and patients spend 25 percent less time in the ICU.
You started out as a medical doctor in the field. What drove you to leave your practice and start your own business? How has your perspective changed since launching the company?
As I practiced in the hospital ? both as an intensivist in the ICU and as a hospitalist — I saw firsthand the importance of having a well-staffed and well-run ICU. In addition, I have been responsible for recruiting physicians and experienced the recruiting challenges that ICUs face. I was aware of some of the technology solutions that were being developed and saw how we could combine our knowledgeable medical team with technology to bring our special expertise to hospitals in need. Now, as I look back, I realize that through the Advanced ICU Care team, I have been able to help more people than I ever could have in private practice. Every week at our staff meetings we highlight a clinical success story, and every month when I look at our clinical outcomes, I know that my training is having a positive impact and helping improve ICU patient care. Since Advanced ICU Care was founded, we have cared for nearly 100,000 patients.
Guest post by Stein Soelberg, director of marketing, KORE Telematics
As a provider of machine-to-machine (M2M) wireless networking services specifically designed for connecting mHealth solutions, KORE is approached every day with new use-case scenarios where telemedicine can provide life-saving or quality-of-life improving solutions for patients.
Currently, there are many health conditions that are being positively affected by the growth of mHealth applications; however, the top five health conditions for telemedicine treatment are active heart monitoring, blood pressure, diabetes, prescription compliance and sleep apnea.
1. Active heart monitoring. For at-risk patients, wireless heart monitoring devices have already proven to reduce hospitalization through early detection of heart failure. In addition, these devices are able to limit the time that physicians spend looking at data that is not pertinent, since they only send notifications with information that is outside an acceptable range.
2. Blood pressure. Wireless sensor nodes have become cost-effective, compact and energy efficient, which allows for continuous cycle reporting and electronic dispatch in urgent situations. It is important, however, to distinguish in this category between “critical monitoring” and “convenience monitoring.” The former are able to account for stress, eating habits and other external triggers more completely and pinpoint life-or-death issues. The latter are iPhone Apps for the health conscious consumer.
3. Diabetes. Wireless glucose monitoring devices can send alerts to patients and doctors alike when values move outside an acceptable range. These devices can also monitor for dietary intake to help impact a patient’s lifestyle choices.
4. Prescription compliance. On the surface this is an easy one. Patient health risks — and the risk of hospital admission — get greatly reduced by patients taking their medications as directed. But there is also a need to ensure that people take entire drug courses and eliminate the potential for re-prescribing. Literally billions of dollars each year reach their expiration date in patient’s medicine cabinets. Additional intangible benefits include fewer provider phone calls, and even shorter wait times in provider offices, by eliminating visits from improper prescription utilization.
5. Sleep Apnea. The thing that is really interesting about telemedicine devices for sleep apnea is that they can handle both investigatory and direct treatment. The two-way nature of the device can report on sleep patterns, body position and breathing to refine research and treatment course for any given patient. There is a direct cost saving here as well, since the devices directly eliminate the need for expensive Polysomnography exams and limit the need for overnight hospital stays, on an ongoing basis.
These mHealth applications are helping to promote more efficient use of medical equipment and resources, ensuring that devices and medication are being used as prescribed, improving patient outcomes by providing real-time data, improving patient quality of life, decreasing treatment costs and minimizing travel to and from offices and hospitals to allow for ease in care. Overall, the rise of mHealth/telemedicine will drastically and positively affect the lives of patients with a wide variety of health conditions.
Stein leads a team whose responsibility is to own the branding, advertising, customer engagement, loyalty, partnership and public relations initiatives designed to propel KORE into the 21st century. With more than 15 years of technology marketing experience in the business to business software, Internet services and telecommunications industries, Stein brings a proven track record of launching successful MVNOs and building those brands into leaders.