Health IT Startup: Gauze

GauzeWith a powerful database of more than 20,000 hospitals, Gauze helps employees, students and staff find the exact medical facility for their healthcare needs just when they need it. Search by an array of criteria, such as international hospital accreditations and certifications, that demonstrate adherence to global quality standards; medical specializations such as oncology, trauma, or endocrinology to direct you to the hospital with services to match your needs; or even whether a facility is publicly or privately funded which may dictate if they offer emergency or trauma services in the first place. Stop looking for a needle in a haystack—search Gauze to find the right healthcare provider for your emergency and basic healthcare needs while away from home.

Elevator pitch

You’ve got Montezuma’s Revenge in Mexico. Or, having a heart attack in Hamburg. Perhaps you’re simply sick in Seoul. You don’t speak the language. You might be scared. And, you don’t know where to go. We do. We’re Gauze and we’re transforming the way people connect with healthcare around the world. Gauze uses proprietary information and disruptive technology to connect the 1.1 billion international travelers around the world with any healthcare facility outside the United States right when they need it, according to their specific medical needs and geographic location.

Inspiration for origin

Suzanne Garber
Sue Garber

I (CEO Sue Garber) became ill while visiting the Middle East and, like many other travelers, waited until I got home to receive care. Turns out, I needed open heart surgery to fix a congenital heart defect I never knew I had. My situation was pretty dire and sickness affects all of us regardless of our current location. I had worked in international healthcare and medical assistance for several years and knew that getting appropriate tools, information and resources into the hands of those who are outside their home countries would facilitate access to quality healthcare no matter where you find yourself.

How your company differentiates itself from the competition

There is currently no company offering such an immediate, accurate and technology-based solution such as Gauze. Medical assistance companies rely on telephonic communication to physically speak with a person prior to referring them to an appropriate medical facility. This can be costly with international roaming rates coming into play, not to mention the time-cost factor of waiting for a phone representative to tend to your needs. Gauze removes the middle man by giving immediate access to valuable healthcare information in virtually any country around the globe. Gauze covers the world, protecting you.

Marketing/promotion strategy

Gauze offers B2B services for multi-national organizations who send out international travelers and expatriates, universities that offer study-abroad programs to students and faculty, and nonprofit organizations that are sending out charity and missionary workers to some of the most remote places on earth. As such, Gauze participates in a wide variety of thought leadership, social media and speaking platforms across a broad spectra of professional and industry associations who are geared toward keeping travelers and expatriates healthy while abroad.

Market opportunity

The international medical assistance community is relatively tight knit with many employees from one organization making their rounds through the various players. These options include Medex, HTH Worldwide, Global Rescue, ISOS and OnCall International. There’s a number of smaller operators as well that earn less than $50 million and it’s estimated that the entire industry nets around $3 billion. With only a fraction of the 1.1 billion travelers actively utilizing these services, there is room for expansion–particularly via disruptive technology that facilitates interaction across a more mobile and technologically connected audience.

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