Vitera and Greenway merge. Goodbye, “Vitera.” The company is now officially known as Greenway Medical Technologies, Inc. According to a press release on the subject, the two “leading providers of clinical, financial and administrative solutions to healthcare providers, today announced the completion of a previously announced merger resulting in the combination of the two companies into an innovative leader in health information technology.”
The two are one, the marriage underway.
Vista Equity Partners, owner of Vitera, acquired all outstanding Greenway common stock for $20.35 per share in a transaction valued at approximately $644 million.
The combined company will be privately held and operate under the Greenway brand. Tee Green, Greenway’s CEO, will maintain that position. Vitera’s CEO, Matthew J. Hawkins, will serve as President. Both will serve on Greenway’s board of directors.
The combined company will maintain headquarters and principal operations in Carrollton, GA, Tampa, FL, and Birmingham, AL, serving 100,000 providers across nearly 13,000 medical organizations nationwide — including healthcare enterprises, ambulatory practices, public health, retail and other clinics.
Vitera, through Vista, bought Success EHS earlier this year, which is located in Alabama.
According to a new survey by Accenture, and featured in Healthcare IT News, among other publications, more U.S. consumers (41 percent) are willing to switch doctors for access to electronic health records.
According to more than 9,000 people in nine countries, people are becoming more engaged with their EHRs and are going so far as to make the switch.
However, “only about a third of U.S. consumers (36 percent) currently have full access to their EMR, but more than half (57 percent) have taken ownership of their record by self-tracking their personal health information including their health history (37 percent), physical activity (34 percent) and health indicators (33 percent), such as blood pressure and weight.”
Roughly four out of five consumers (84 percent) surveyed believe they should have full access to their electronic medical record while only a third of physicians (36 percent) share this belief. In contrast, the majority of U.S. doctors (65 percent) say patients should only have limited access to their records and that is what most individuals (63 percent) say they currently have.
When I worked with Sage Healthcare, one of the tenants of our marketing campaign was ensuring the market and those we served were well aware of the length of time our product had been used in ambulatory practice and its worth to countless physicians during that time.
Thirty years is a long time, especially for the ever changing world of software and technology; perhaps too long.
But I digress. Certainly, a product with three decades of service deserves to be recognized as one of the market’s leaders. After all, it is in the Smithsonian as the first practice management system in use commercially.