Guest post by Marie Murphy, managing director of health solutions, CTG.
Since the inception of meaningful use in 2011, healthcare organizations have been implementing technology designed to help protect and improve the quality, safety, and efficiency of patient data. Three years after the launch of meaningful use, organizations that claimed to reach Stage 2 were given patient portal requirements to help achieve the Institute for Healthcare Improvement’s Triple Aim Initiative: To improve the patient experience of care, improve population health, and reduce the per capita cost of healthcare.
The premise behind the Triple Aim was that if patients had better access to information about their health, along with the ability to schedule appointments and better communicate with their providers, their satisfaction and outcomes, and thus costs, would improve. While 90 percent of hospitals offer portals as a result of the requirements, actual usage by patients is stagnant, reaching a meager 15 percent. Understandably, healthcare providers are frustrated by this, and as a result of their frustration have become intent on showing the symbiotic benefits of these patient portals.
Ironically, higher performing organizations, like Kaiser Permanente, have reported much higher rates of patient portal use—upwards of 45 percent adoption by patients in some cases. This supports the case for the patient portal by demonstrating its direct correlation to satisfying Triple Aim initiatives, yet healthcare organizations still struggle to engage their patients. For many organizations, limited functionality and the use of multiple portals with multiple log-in requirements from the same hospital system are a big barrier to patient adoption. To encourage portal usage, healthcare organizations need to address the root of the problem – selecting the wrong patient portal for your organization.
Here are five keys to selecting a patient portal solution that will encourage adoption and help healthcare organizations achieve the Triple Aim: