I love infographics. Readers of this site know that. As such, the following is a surprising and interesting image: What patients value in the United States. From Vision Critical, as the healthcare industry goes through a significant transformation, the organization claims that it’s more important than ever for organizations to understand what drives patients’ perception of value and put proactive measures in place to better meet their needs.
Vision Critical, a provider of research and data, conducted a survey in October 2013 of more than 1,000 Americans about what influences their choice of healthcare specialists and treatment facilities, and on how they value their overall treatment. The following findings highlight the three factors that drive patient loyalty and offer insights for healthcare providers and any brand that provides face-to-face service:
- Reputation – 87 percent of respondents said they chose a specialist because of a physician referral, while 66 percent received referrals from their friends.
- Expertise – 72 percent said that the physicians or system’s reputation was the most important factor when choosing a provider.
- Time -53 percent answered that the ability to get an appointment quickly influenced their choice of health system. Additionally, 47 percent ranked their time spent with the physician as the top element that influenced their perceived value of care.