Use of Patient Portals Requires Attracting and Incentivizing Your Target Population

Simon Wieczner
Simon Wieczner

Guest post by Simon Wieczner, president and CEO, Snowbound Software.

One of the quite enlightened (though likely also overwhelming) healthcare initiatives directed at making healthcare more transparent and understandable is the Medicare and Medicaid electronic health record (EHR) incentive program. This is an act that forces all healthcare providers servicing Medicare and Medicaid patients, and by extension pretty much every patient, to use or expand their EHR systems for a large set of requirements, including making their notes, prescriptions, test results, diagnostic images and additional information all available to their patients on a web-based portal. And, unlike many other regulations that have no enforcement, this act not only requires that providers make these services available to their patients, it also measures and compensates providers on what percentage of their patients actually use said services.

As we all know, however, leading a horse to water is not enough. One of the most important and critical factors that all providers are facing is how to make their patients actually use these portals. Studies already indicate that a large percentage of the public wants more complete access to their medical records and doctor’s instructions electronically, via the web. It also makes sense that access to more complete information regarding your health status increases the odds that you’ll do what is necessary to do to get better.

The good news: We have technology to make that available. Unfortunately, it’s not working as well as it should.

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