Guest post by Alex Bratton, CEO at Lextech.
The ability of consumers and healthcare providers to access information and streamline processes using mobile devices is having a profound impact on healthcare.
For the first time this year, sales of smartphones are expected to surpass sales of traditional cell phones. More than 800 million smartphones are expected to be sold worldwide in 2013, according to Canalys. In addition, IDC predicts that more than 170 million tablets will be sold this year, surpassing laptop sales.
All these mobile devices in the hands of consumers means that the mobile app market will continue its torrid pace, and this is true in healthcare too. The market for mobile healthcare apps is expected to reach $400 million by 2016, according to ABI Research.
With the consumerization of healthcare, both doctors and hospitals have a vested interest in delivering an experience that will build patient loyalty. At the same time, new healthcare laws also are putting patients in a position of being more responsible for their own care. Healthcare providers who give patients the tools they need to simplify information and make informed choices will build stronger and longer relationships with patients. Mobile apps will be the heart of these tools.