HIMSS15 Trade Show Vendor Highlight: etherFAX

In this series, we are featuring some of the thousands of vendors who will be participating in the HIMSS15 conference and trade show. Through it, we hope to offer readers a closer look at some of the solution providers who will either be in attendance – with a booth showcasing and displaying key products and offerings – or that will have a presence of some kind at the show – key executives in attendance or presenting, for example.

Even as HIMSS Media has said that its employees will be making more of an effort this year to cover the trade show floor and its vendors and events, hopefully this series will give you a bit more useful information about the companies that help make this event, and the industry as a whole, so exciting.

Elevator Pitch

Founded in 2009, etherFAX offers a solution that extends existing fax server solutions to the cloud. By eliminating the need for costly network fax systems, such as fax boards and recurring telephony fees, etherFAX leverages the Internet to manage all business-critical fax communications for healthcare organizations.

About Statement

etherFAX was established in 2009 and leverages talent with 30-plus years of experience designing and developing fax technology solutions. By eliminating the need for costly components such as fax boards, media gateways, and telephony infrastructure, etherFAX’s namesake technology, network and datacenter solutions leverage the Internet to manage business-critical fax communications.

As a hybrid fax solution, etherFAX eliminates the complexities and costs of provisioning SIP, T.38, PRI, T1, and other analog connections. By simply connecting on-premise fax server resources to etherFAX, all fax communications are securely delivered via the cloud. Say goodbye to expensive fax hardware, complex fault-tolerant designs, and costly disaster recovery solutions. etherFAX is the fax board in the cloud, capable of processing billions of faxes.

Market Opportunity

etherFAX serves the healthcare market by securely transmit electronic health records (EHRs), electronic medical records (EMRs), health information exchange data (HIEs) and unstructured patient data. etherFAX enables healthcare organizations and medical groups, insurance companies and billing operators to securely transport data and ensure compliance with government mandated regulations such as the Health Insurance Portability and Accountability Act (HIPAA).

Fully integrating with existing fax servers and applications such as EMR solutions and healthcare management systems, etherFAX leverages the Internet to manage all healthcare-critical fax communications without capacity constraints.

Services and Products Offered

HIMSS 15 Focus:

o   etherFAX – Extending existing fax server solutions to the cloud, etherFAX eliminates the need for costly network fax systems, such as fax boards and recurring telephony fees. etherFAX leverages the Internet to manage all your business-critical fax communications.

o   etherFAX SEN – Gives healthcare and enterprise organizations the capability to create their own private fax network to ensure secure data and document transmissions. Offering a simple and unique approach to document delivery, etherFAX SEN offers speed, performance and reliability without compromising security.

o   etherFAX A2E – The etherFAX A2E device, manufactured by MultiTech, provides a plug-and-play device that enables organizations to extend their existing fax machines to the cloud.

Additional Services:

etherFAX DR – Provides immediate failover for all business-critical fax communications, ensuring uptime when existing telephony equipment fails, such as fax boards, PRI lines, servers and applications.

etherFAX Toolkit – Integrating fax capabilities within applications has never been easier with the etherFAX API. The solution provides the capability to fax-enable custom developed applications in addition to enterprise resource planning (ERP), document management systems, etc.

etherFAX Colocation Services – etherFAX provides highly-secure, protected, and climate-controlled colocation services that are capable of supporting the most complex business-critical IT environments.

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Top Health IT Issues Faced By Hospitals

It’s obvious from the varying responses below that there are a plethora of health IT issues affecting a number of areas in and throughout hospitals. In reviewing a number of healthcare issues, the following thought leaders offer what they feel are the top IT issues in healthcare.

As is often the case in profiles such as this, the responses are diverse and varied. Do you agree with their assessments?

Badri Narasimhan

Badri Narasimhan, founder and CEO, AlertMD LLC

I work with hospitals nationwide and I find that the top issues facing the hospital are:

1. How to align the interests of the physician with the hospital in a world where the hospital takes risk? Physicians used to get paid by “time and material” in the old world and the hospital got paid by “contracted costs.” The new reality has both the physician and the hospital getting paid a fixed amount to then manage the cost of healthcare on a “fixed price” for lack of a better word. IT challenges: The tools in the “time and material” world are unsuitable to manage the new reality in a “fixed price” world. This is a top challenge.

2. Real-time P & L — If you ask a hospital CFO what the profitability of the current patients in Unit 10, they would give you a blank stare. This is because the do not know what they are going to get paid (the DRG or diagnosis-related group reimbursement) much less what their current costs are. Thus, the lack of visibility into managing costs creates havoc. IT challenges: Systems that can develop a view into costs and projected revenue require a lot of specialized people to provide the information even in hospitals that have a partial solution. Most hospitals do not know where to turn for new ways of thinking. This is a big IT challenge.

Doug Nebeker, owner and technical expert, Power Admin LLC
Staying on top of compliance and auditing tasks is a top issue facing hospital IT departments today. As more and more data moves into the digital space, IT departments can easily become overwhelmed as staff gets bogged down with the tedious task of trying to keep track of what’s happening where in the system. Network monitoring software is seeing a boom as a result, quickly becoming an IT necessity for managing increasingly complex network auditing and compliance processes. Technology is meant to help, not hinder, and so as we continue to utilize it in new ways we must ensure our process management keeps pace.

Paul Banco, CEO, etherFAX

Hospitals and other healthcare organizations will always have the need to exchange “unstructured” data. While there is a large focus on meaningful use, ICD and other mandates, many hospitals and organizations are not taking into account the need to quickly, affordably and securely transmit unstructured data while also staying HIPAA compliant. One of the main issues is that public cloud services are not HIPAA compliant. Healthcare organizations can work around this by extending their existing fax server solutions to the hybrid cloud, allowing both custom and popular EHR applications to communicate with each other via a private secure network, guaranteeing delivery with military grade end-to-end encryption. By eliminating the need for costly and cumbersome network fax systems, such as fax boards and recurring telephony fees, hospitals can leverage the hybrid cloud to swiftly manage all business-critical fax communications while staying HIPAA compliant.

David Finn
David Finn

David S. Finn, CISA, CISM, CRISC, ISACA professional influence and advocacy committee member, health IT officer, Symantec
Healthcare is undergoing fundamental changes in reimbursement, care delivery models and the technology required to make these changes. Technology and information is no longer an adjunct to the business of healthcare — it is a strategic imperative. This information, however, is among the most regulated and protected information under the law. The data must be shared more widely with more people and organizations, all the while with stricter security and privacy controls. At a high level, the most critical issues facing health IT are:

1. Security and Privacy
Healthcare, historically, has not invested in nor staffed appropriately in terms in of Privacy and Security. Providers and business associates need to catch up with other regulated industries and those targeted for the value of their data.

2. Data Management
The digitization of healthcare has led to the massive collection of data. As healthcare becomes more dependent on this data, the storage, protection, back-up and recovery of the data is critical. It must include disaster recovery/business Continuity.

3. Interoperability and Information Exchange
Affordable Care Organizations (ACO), health information exchanges (HIE) and new care delivery models (home care, remote monitoring and other requirements) will drive information exchange.

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