Aug 9
2018
Health IT Startup: SnapNurse
SnapNurse is an on-demand technology platform that connects pre-credentialed nurses directly with healthcare facilities to fill empty shifts. Similar to other popular on-call applications, SnapNurse reduces staffing shortages for the healthcare industry at a moment’s notice.
Founder’s Story
SnapNurse was created to help solve the critical nursing shortage currently sweeping the globe. In an effort to support healthcare professionals and facilities through this challenging time, Cherie Kloss, founder and CEO with an 18-year history as an anesthetist, launched SnapNurse to offer a more efficient ecosystem for both sides to work together.
After completing a successful 10-year run as a TV producer, Kloss was eager to dive back into the medical industry as a nurse and anesthetist. She quickly realized how difficult it was to land on-request nursing gigs and like many, felt frustrated with the industry’s broken credentialing and hiring process.
Kloss soon tapped her deeply seeded network to fine tune the evolving concept of SnapNurse and to build out her team. The organization’s executive lineup delivers an impressive foundation for its technology and healthcare footprint including founder and former CTO of $22 billion trading platform Intercontinental Exchange (ICE) Edwin Marcial as CTO and former Director of Anesthesia Services at Grady Hospital Jeff Richards as COO.
SnapNurse is fueled by giving the power back to nurses and finding better ways to offer competitive pay, a simple credentialing process and the freedom to work when you want and where you want, thereby driving the rapid adoption of this revolutionary on-demand platform.
Marketing/Promotion Strategy
SnapNurse connects deeply with both the healthcare institutions and the nurses to offer a better way to work together and fill empty shifts instantly through the SnapNurse talent pool.
SnapNurse has successfully established facility-partner relationships with leading organizations across the country where the need is greatest. This has been accomplished by attending top industry events and tradeshows, speaking at local and national events, and leveraging the team’s experience in the industry to connect with noteworthy contacts that are ripe for SnapNurse’s service.
The pioneering startup has also focused heavily on fostering genuine relationships with nursing communities in various regions by hosting one-of-a-kind meetup events with one of their notable TV-star supporters from Atlanta, having a presence at job fairs, developing superior testimonial videos from SnapNurse users, increasing their social imprint, among other successful strategies.
SnapNurse is used by hundreds of nurses in select cities across the nation, with Atlanta (the company’s beta location) having the highest number of nurses.
Market Opportunity
SnapNurse is a 21st-century solution to the global nursing shortage the world has been experiencing for years. Beyond nurses, global nurse agencies, hospitals, clinics and home health care businesses, among others (combined $344 billion annual market worldwide) can benefit from SnapNurse’s platform and talent pool. Estimates from the World Health Organization (WHO) show the needs-based shortage of healthcare workers globally is expected to top 17.4 million in 2018, of which more than 9 million are nurses and midwives. SnapNurse will help fill this need by connecting more nurses with healthcare facilities in need. SnapNurse empowers nurses to make more money, create their own schedule, and even get paid after the end of the shift.
Who are your competitors?
Because of the current services and relationships of SnapNurse and the blockchain software (nursetoken.io) it will soon apply to its platform, there are no direct competitors that offer the cohesive offerings we do.
How your company differentiates itself from the competition and what differentiates SnapNurse?
The tech disrupter is a favorite among hospitals and nurse managers for its ability to save time and money, increase contract talent pool and view profiles and provide ratings for available nurses. Always on the cutting-edge, SnapNurse is the first company that will apply a blockchain software (nursetoken.io) for credentialing allowing nurses to carry portable authorization passports for instant approval at new centers.