Health IT Startup: 2nd.MD

2nd.MD provides direct access to the world’s best doctors for personalized second opinions via video or phone within about three days.

Elevator pitch

When it comes to your health, don’t second guess, do 2nd.MD.

Founders’ story

When Clint Phillips’ — our CEO — daughter, Gabi, suffered from a stroke, the family faced immense hurdles to get answers to their health-related questions. The uncertainty of choosing the right doctor, the many months of waiting for an appointment and the time spent traveling to see specialist after specialist were constant struggles. 2nd.MD was founded to save other families from the confusion and barriers faced by the Phillips’ family. Leading doctors joined forces, as well as innovative investors, to develop 2nd.MD into a driven cause that continues to create more dedicated and passionate care.

Marketing/promotion strategy

Clinton Phillips
Clint Phillips

2nd.MD partners with businesses and employers to provide our expert second opinion services to their employees. We communicate monthly through a variety of channels to stay top of mind with employees, reminding them to use our service when they need us.

Market opportunity

Our target audience consists of the 5 percent of employees that make up 50 percent of healthcare costs for companies. These employees are facing a new diagnosis, possible surgery or change in medication, and are not aware of their options. 2nd.MD allows employees the opportunity to speak with the top specialist for their condition, which provides the most up-to-date treatment options for each individual case. Additional statistics can be provided.

Second opinions result in changed diagnoses in 15 percent to 20 percent of cases and modified treatment recommendations in 60 percent to 70 percent of cases, according to the Institute of Medicine.

Who are your competitors?

Because of the service 2nd.MD provides, we have no direct competitors. Companies, such as Best Doctors and Cleveland Clinic, do offer a similar service; however, they can take six weeks and do not provide direct access to a physician. As a result, the utilization and appeal of 2nd.MD is highly valued.

How your company differentiates itself from the competition and what differentiates 2nd.MD?

2nd.MD is the only service of its kind that offers employees direct access to top doctors by video or phone, within three days. Employees no longer need to wait months for an appointment or take off from work to travel to see a specialist because they are now able to receive cutting-edge medical advice both quickly and easily from anywhere via video or phone.

Business model

2nd.MD has a B2B business model. Innovative companies pay a negotiated fixed fee per employee per month. This charge includes covered spouse and dependents, and there are no additional fees for concierge case management, records retrieval, local recommendations or doctor-to-doctor consultations.

Current needs

We are always looking for talented individuals with a willingness to work hard and a passion for changing lives. We are currently in need of registered nurses, LPN/LVNs interested in joining our care team. We are also looking for innovative companies that can benefit from our service.

When founded

2011

Number of full-time employees

15

Headquarters

Houston, Texas

For more information, see the “What we do” video and message from the company’s CEO and founder video.

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